Weatherford Fellows announced

October 2nd, 2007

From the Austin Entrepreneurship Program (AEP)

B. Scott Taylor is an entrepreneur, marketer, author and president of TAOW Productions, a global marketing agency that serves up marketing genius to some of the best brands in the world. Clients include: Starbucks Coffee, American Express, Diamondback BMX, Telus World Ski and Snowboard Festival, ESPN Winter X Games, Adidas, Nike 6.0 and Nike SB, Nokia, and Red Bull Energy Drink. TAOW builds relationships between consumer brands and their core user groups. Through their access and creativity, they provide high-value experiential campaigns that are unlike traditional marketing solutions.

Weatherford Residential College is home to the Austin Entrepreneurship Program and 290 self starters interested in innovation, creativity and entrepreneurship. It is the largest residential entrepreneurship program in the country.

-bv

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