University Advancement

The Division of University Advancement supports Oregon State University by strengthening awareness of and support for the university's mission and goals.

Primary Objectives

• Advance OSU's reputation and increase visibility through coordinated efforts through the Integrated Marketing Communications Plan and Strategy.
• Promote the academic, research and outreach accomplishments of faculty and students.
• Strengthen the university's image and reputation through issues and crisis management and through coordinated marketing and communications strategies.
• Provide leadership for the university community in graphic standards, messages, licensing and protocol.
• Lead the University's social media strategy, developing new ways to engage key audiences through emerging electronic communications.
• Build connections to the University through strategic events planning.
• The division works in partnership with other OSU communicators, the OSU Alumni Association, Athletics, Government Relations and the OSU Foundation.

We invite you to visit our departments, meet our staff, peruse our portfolios and use our tools to enhance your own efforts in marketing OSU.