Tag » Zhaohui Wu

February 22, 2010

Trading on Trust

Businesses based on shared values benefit the bottom line

The search for sustainability is creating some strange bedfellows. Take, for instance, Country Natural Beef. In the Oregon-based meat co-op, cattle ranchers — known for their fierce independence — have forged surprisingly strong alliances with other ranchers across the West. Even more improbably, these no-nonsense traditionalists are collaborating with progressive health-food aficionados, animal-rights advocates and environmental […]