OREGON STATE UNIVERSITY

A Japanese Tradition; Assimilation of American Pop Culture

TitleA Japanese Tradition; Assimilation of American Pop Culture
Publication TypeThesis
Year of Publication2000
AuthorsWatanabe, Marcia
Academic DepartmentBusiness Administration
Thesis AdvisorLawton, Stephen J.
DegreeBachelor of Arts in International Studies in Business Administration
Number of Pages34
Date Published05/2001
UniversityOregon State University
CityCorvallis
Thesis TypeUndergraduate
Keywordsamerican pop culture, companies, culture, influence, Japan
Abstract

In my thesis I have chosen the topic of How the Japanese assimilate American Pop
culture into their culture. I am proving that although the Japanese may assimilate
American culture into their own that they are not trying to become another U. S. but only
are adapting aspects of U.S. pop culture into their own culture. I am basing my research
from the time period of Post World War I1 to the present and am loolting at the
entertainment, fashion, and the fast food industries. Through information found in
articles, books, graphs and tables I have found that most of the aspects of U. S. pop
culture that Japan as integrated into their culture are mostly slightly changed to fit better
in the Japanese daily lives. However, some companies like Disney and Starbucks are
almost exactly the same as their American counterparts. In each section of my paper I
have chosen different U.S. companies that have entered each of these industries. Some
companies have been extremely successful and others not. Reasons are also given why
some companies were so successfbl and others were not. In researching my topic I
developed a survey that was conducted by a friend in Tokyo, Japan. The survey
consisted of 39 participants of whom, 21 were females and 18 were males. The ages
ranged from 13-18 years of age. Research material was obtained primarily through these
databases: Lexis Nexis Academic Universe, Infotrac, and other Internet sources provided
through Oregon State University.