Distributive/Competitive and
Integrative/Collaborative Negotiation
 

A General Comparison

Concept/Feature                    Distrib./Competitive             Integ./Collaborative
 
Cliche   Win-lose  Win-win
Orientation  Competition  Collaboration
Party's goals Maximize own share of benefits Increase benefits for both sides
Motivation Self-Interest,  individual profit  Mutual-Interest and 
mutual gain
Communication  climate  Controlled, selective, purposeful, tactical Open, constructive
 

Comparing Relationship Factors

Concept/Feature                    Distrib./Competitive            Integ./Collaborative
Relationship perception, definition  Adversary, rival,                competitor  Collaborator, partner
Relationship worth Minimal, task oriented  High, task and social oriented
Relationship duration Brief, limited, immediate  On-going, long-term potential 
 

Comparing Communication Factors
 
Concept/Feature                    Distrib./Competitive            Integ./Collaborative
Communication climate  Controlled, selective, purposeful, tactical Open, constructive 
Argument/Persuasion  Intentional, positional, regulated, competitive Collaborative, interest-     based, learning focus 
Dissemination of  information  Cautious, intentional, protective  Full relevant disclosure 
Rules, Procedures Dictated by conflict structure or imposed Generated by the parties 
 

Comparing Intangible Factors
 
Concept/Feature                    Distrib./Competitive            Integ./Collaborative
Trust  Limited, guarded  High 
Credibility and  integrity Contrived, desired  for gaining control Genuine, desired for strengthening the relationship 
Face, respect concerns Manipulated for advantage  Addressed openly 
Position sought relative to the other party Superiority; gain or maintain advantage  Respected equal 
Power  Individual-centered; coveted, sought Shared; placed in the relationship, process 
Identity  Stereotyped; viewed as unimportant  Valued and respected 

 
Comparing Strategic and Tactical Factors

Concept/Feature                    Distrib./Competitive            Integ./Collaborative 
Process Strategy  Competitive Collaborative 
Outcome Goal Self-benefit, maximize individual gain Mutual benefit, maximize joint gain
Issue Focus  Positions  Interests 
Featured tactics  Ambiguity, extreme offers, threats, promises,  firm commitment, deadlines  Explore alternatives;  role reversal; "yesable" proposals; creative solutions  
Deception  Accepted as inherent and justified  Inappropriate,    unnecessary