Semiotics

Based on “semiosis,” the relationship between a sign, an object, and a meaning.
The sign represents the object, or referent, in the mind of an interpreter.
“Interpretant” refers to a sign that serves as the representation of an object.
Signs can be verbal (words) or nonverbal.  (from C.S. Pierce, Selected Writings, 1958).

Semiotics
According to C. Morris, people are interpreters of signs.  Signs have three factors that guide interpretation:
The DESIGNATIVE aspect directs to interpreter to a particular object.
The APPRAISIVE aspect highlights object qualities, enabling evaluation.
The PRESCRIPTIVE aspect directs one to respond in specific ways.
-- from C. Morris, Signification and Significance, 1964.

Semiotics - Signs and Meanings
According to Morris, human action involves signs and meanings in three ways:

Semiotics - Signs and Values
Three signs ands values connections: Actions, Signs, and Values
Action Stages         Sign Dimensions            Value Dimensions

Perceptual               Designative                     Detachment

Manipulatory            Prescriptive                     Dominance

Consummatory        Appraisive                       Dependence

-- C. Morris, Signification and Significance, 1964.

Langer’s Theory of Symbols

Langer’s Theory of Symbols

Signs, Symbols, Semiotics Semiotics - What Value?