6th
Annual Cattleman's Workshop
Opportunities in a Changing Beef Industry
Saturday, January 23rd 2010
Blue Mountain Conference Center
404 12th Street
La Grande, Oregon

Another
all-star list of beef industry speakers from throughout the U.S. will be
featured at the 6th annual Cattlemen’s Workshop.
The event is
scheduled for Saturday, January 23, at 9:00 a.m. at the Blue Mountain
Conference Center in LaGrande, Ore.
The central theme
of the free workshop –
“Opportunities in a Changing Beef Industry” -- represents an outstanding
opportunity for Pacific Northwest cattlemen to keep abreast of the
challenges and opportunities facing the cattle industry.
The Workshop has
grown in stature the last several years and has become one of the premier
cattle producer educational opportunities of the year in the region. With
nationally renowned speakers presenting, the attendance has grown
dramatically with more than 350 people attending last year. The conference
is fully sponsored by industry affiliated companies and has built a
reputation as a national template for cattle producers to hear from
experts they would normally see at a national convention.
This year’s list of well known speakers includes:
·
Kevin Smith, Assistant Director Export Services, US Meat Export Federation -- the top trade representative for the US beef industry who
travels extensively throughout the world promoting beef and dealing with
international trade issues.
·
Forrest Roberts, Chief Executive Officer, National Cattlemen’s Beef
Association -- Roberts became the leader of the largest cattlemen’s
organization on January 20, 2009.
The search for NCBA’s top executive last year was very competitive
and Mr. Roberts was selected because of his ag background, business
experience and his passion for the livestock industry.
He is a dynamic leader leading NCBA into the future so that it can
better serve the cattlemen in this country.
·
Collin Woodall, Executive Director of Legislative Affairs, NCBA
Washington DC – Woodall is advancing the message of U.S. cattlemen on many
key issues facing Congress including food safety, climate change, property
rights, Cap and Trade and a myriad of other items. He is on the “front
line” for all cattlemen in this challenging political environment.
·
Dr. Bernie Rollin, Distinguished Professor, University of Bioethics,
Colorado State University -- Rollin is one of the world’s leading scholars
on animal rights and animal welfare issues. He has lectured more than
1,000 times all over the world and has become an advocate for ranchers
across the industry.
·
Dr. Dave Daley, Associate Dean, College of Ag at California State
University, Chico – Daley is an expert in cow/calf production and
efficiencies. He is a frequent
speaker at many national conferences and is recognized as a leader in
animal agriculture.
·
Dr. Tom Field, Executive Director of Producer Education NCBA, is
returning to the Workshop as discussion leader.
His experience with producers and education has led him to this top
position at NCBA.
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