Google Analytics

google analytics text with small chart imageGoogle Analytics is an efficient, user friendly, and free web analytics tool.

Google Analytics requires that an account be set up and managed in Google.  After the account is created, special code is provided to the account user which is then embedded into a website.  Central Web Services does not create or manage these accounts for you.  This is something you or a designated party within your organization must do.

If you are currently working on a non-OSU Drupal website, it's your responsibility to add your own Google Analytics code.

If you're using OSU Drupal, though, Google Analytics code has been included within the system.  The results of this tracking span all of oregonstate.edu, so a drill-down is required to get the information for your specific site.

The OSU Standard theme, in OSU Drupal, includes a configuration in the theme settings that allows you to put your own Google Analytics code into your site.  A similar feature also exists in the OSU Wordpress installation at blogs.oregonstate.edu.  This means you won't have to drill down through oregonstate.edu to get your results for your site, but it also means that there will be external account maintenance required.

Read on to find out more about each of the available Google analytics methods.