Google Analytics

Application: 
Urchin

google analytics text with small chart imageGoogle Analytics is an efficient, user friendly, and free web analytics tool.

Google Analytics requires that an account be set up and managed in Google.  After the account is created, special code is provided to the account user which is then embedded into a website.  Central Web Services does not create or manage these accounts for you.  This is something you or a designated party within your organization must do.

If you are currently working on a non-OSU Drupal website, it's your responsibility to add your own Google Analytics code.

If you're using OSU Drupal, though, Google Analytics code has been included within the system.  The results of this tracking span all of oregonstate.edu, so a drill-down is required to get the information for your specific site.

The OSU Standard theme, in OSU Drupal, includes a configuration in the theme settings that allows you to put your own Google Analytics code into your site.  A similar feature also exists in the OSU Wordpress installation at blogs.oregonstate.edu.  This means you won't have to drill down through oregonstate.edu to get your results for your site, but it also means that there will be external account maintenance required.

Read on to find out more about each of the available Google analytics methods.

Built-In Google Analytics Code

Application: 
Urchin

All OSU Drupal themes contain basic Google Analytics tracking code.  This code reports back all the activity on all of the aggregated sites in the oregonstate.edu domain.

WebComm is the administrator for this large, umbrella account and can add interested parties as needed.  To acquire access to this account, contact a WebComm representative.

Configurable Google Analytics Options

Application: 
Urchin

 

Please see the following for information related to configuring the Google Analytics options for your OSU Drupal or Wordpress site.