OREGON STATE UNIVERSITY

outreach and engagement

OSU, industry experts to teach digital marketing

CORVALLIS, Ore. - Oregon State University will partner with industry experts to explore new career opportunities in digital communications for participants in an online certificate program.

The program, called Strategic Approach to Digital Brand Management, will be offered in collaboration with Jeremy Darlow, digital brand marketing manager for Adidas, and Zach Gallagher, director of interactive strategy at Wieden+Kennedy.

“People always ask about ‘what’s next in digital marketing?’” Darlow said. “But I think the most successful marketers lean on their particular brand marketing philosophy year after year, versus reacting to trends and the latest industry buzz.”

Real-world case study assignments in this program will involve creative thinking, problem-solving and interactions that explore opportunities for telling a brand’s story through websites, social media, email, internet searches and mobile devices.  

Developed by Professional and Continuing Education at Oregon State University, the program is made up of four courses. Each course will be seven weeks in length and priced at $475 individually.  The first course, Digital Brand Strategies, starts on April 7.


For more information on the certificate program, visit: http://pace.oregonstate.edu/digitalcomm.

 

Source: 

Lynn Makela, 541-737-5741,

History of hops and brewing chronicled on new OSU archive

CORVALLIS, Ore. – Oregon is at the epicenter of a thriving craft-brew industry, and Oregon State University is helping shape the movement – from creating new barley varieties, to offering courses for home brewers, to its growing fermentation science program, which has a Pilot Plant Brewhouse where student brewers create new beers.

Now, the university is going a step further as it actively preserves the rich history of hops and craft brewing.

Recognizing the need to document the intertwined story of hop production and the craft brewing movement in Oregon, the Special Collections & Archives Research Center at OSU Libraries & Press established the Oregon Hops & Brewing Archives in summer 2013. This month, the official launch of the online archives will be celebrated in appropriate style with “Tap into History” on March 28 at the McMenamins Mission Theater in Portland.

The archive’s goal is to collect and provide access to records related to hops production and the craft brewing industries in Oregon. The first archive in the United States dedicated to hops and beer, it will bring together a wealth of materials in hardcopy and digital formats enabling people to study and appreciate these movements. The work melds the social and economic aspects of brewing in Oregon with the hard science behind the beer research being done at OSU.

The university already has strong collections related to the history of hops, barley, and fermentation research at OSU, but scholars are gathering resources from beyond the campus as well.

“There are valuable items in historical societies, in the boxes of marketing materials in a brewer’s garage, in the computer records of operations at hop farms, on beer blogs, in social media communities, and in the stories that haven’t been recorded,” said Tiah Edmunson-Morton, archivist for the collection.

“While we are interested in adding new items to build the archive, we also want to be a portal to collections through the state, partnering with people in heritage and history communities, state agencies, hops farmers, craft brewers, home brewers, and the general community to think collectively about how to preserve and provide access to this history.”

The free "Tap into History" event at the Mission Theater, which begins at 7 p.m., includes a panel on brewing history in Oregon. Among the topics:

  • Edmunson-Morton will talk about the project and its impact.
  • Peter Kopp, an agricultural historian, will talk about his use of archival materials and the relevance for researchers.
  • John Foyston, an Oregonian writer since 1987 and noted beer columnist, will talk about his work documenting the Oregon beer scene.
  • Irene Firmat, CEO and co-founder of Full Sail Brewing Company, will talk about her work as a female brewing pioneer.
  • Daniel Sharp, a Ph.D. student in the OSU College of Agriculture's Fermentation Science program, will talk about his research and the program.

The event concludes with screenings from "Hopstories," a collection of short videos showcasing breweries in Oregon, and OPB's Beervana, a documentary about the history of beer and the rise of craft brewing in Oregon. The McMenamins Mission Theater is located at 1624 N.W. Glisan St., Portland.

For more information: https://www.facebook.com/brewingarchives

 

 

 

 

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Source: 

Tiah Edmunson-Morton, 541-737-7387

Multimedia Downloads
Multimedia: 

Grafting hop varieties

OSU open textbook initiative aims to reduce student costs, enhance learning

CORVALLIS, Ore. – Oregon State University is helping its faculty members develop textbooks in their fields that will be freely accessible online to any student in the world.

The open textbook initiative is a collaboration between OSU Libraries, OSU Press and OSU Extended Campus that provides financial, technical and editorial support for faculty members to create “open” texts that aim to reduce costs for students and further position Oregon State as a leader in research and teaching.

“I can’t remember a single year where I haven’t had a student advocacy group come to me and say we need to do something about the cost of textbooks,” said Faye Chadwell, the director of OSU Press and the Donald and Delpha Campbell University Librarian. “That’s really the driving factor here.”

“We need to make higher education affordable to Oregon State students and students in general because we can provide these resources beyond OSU,” she added.

Four winning proposals from OSU faculty spanning a variety of academic disciplines were chosen for publication in the initiative’s first phase:

  • Kevin Ahern and Indira Rajagopal, Department of Biochemistry and Biophysics;
  • Gita Cherian, Department of Animal and Rangeland Sciences;
  • Eric Hansen, Department of Wood Science and Engineering;
  • John Lambrinos, Department of Horticulture.

Publication of the four books will take place in 2014-15; they will be available in four interactive formats – HTML, PDF, iBooks and ePub – as well as in a print-on-demand edition.

In addition to relieving students of ever-increasing costs, these works will also feature interactive content that enhances learning through video, audio and other multimedia. The textbooks will be incorporated into OSU curriculum and include Creative Commons licenses to facilitate their use at other universities at no cost.

Extended Campus is involved through its new unit, Open Educational Resources and Emerging Technologies (OER), which works with OSU faculty to create open learning modules that can improve learning outcomes by presenting materials in ways that haven’t been possible in the past.

“Faculty know which concepts students generally have a hard time understanding based on how they are presented in the textbooks,” OER director Dianna Fisher said. “We can work with faculty to illustrate these concepts in several ways – through animations, video, text – any way that makes it easier for students to understand and allows them to interact with the text in various ways.”

An Oregon State course in geosciences is using the university’s first open textbook this quarter: “Living with Earthquakes in the Pacific Northwest,” by Robert S. Yeats, a professor emeritus in the College of Earth, Ocean, and Atmospheric Sciences. The transformation of this title from print to online versions is the initial product of the OSU Libraries, OSU Press, and OSU Extended Campus partnership.

Originally published by OSU Press in 1998 and used widely in college courses throughout the Northwest, the book has been updated to feature video clips of earthquakes where still photos once resided. An animation depicting the movement of tectonic plates replaced the book’s previous line drawings. Plans are under way for Yeats to make additional updates and revisions in the months ahead.

“I’m not sure any university presses are creating open textbooks in partnership with their online learning unit the way OSU is,” Chadwell said. “It really sets the stage for the ongoing transformation of how people teach and learn.

“This is a project that will showcase what OSU is capable of doing, and it fulfills our land grant mission.”

 

View OSU’s prototype open textbook at http://oregonstate.edu/instruct/oer/Earthquake.pdf. Download it in Adobe Reader to experience full interactivity.

Source: 

Faye Chadwell, 541-737-7300; faye.chadwell@oregonstate.edu;
Dianna Fisher, 541-737-8658; dianna.fisher@oregonstate.edu

OSU study suggests reducing air-polluting PAHs may lower levels of lung cancer deaths

CORVALLIS, Ore. – High emissions of polycyclic aromatic hydrocarbons (PAHs) can be linked to lung cancer deaths in the United States and countries with a similarly high socioeconomic rank, including Canada, Australia, France, and Germany, according to a study by Oregon State University.

Researchers reviewed a range of information from 136 countries, including average body mass index, gross domestic product per capita, the price of cigarettes, smoking rates, and the amount of PAHs emitted into the air. PAHs are a group of more than 100 chemicals, some of which are carcinogenic when inhaled or ingested. They most commonly come from vehicle exhaust and burning coal and wood.

OSU researchers calculated how measures of health, wealth and pollution related to lung cancer deaths in each country.

"Analyzing data on a global scale revealed relationships between PAH emissions and smoking rates on the lung cancer death rates in each country," said Staci Simonich, a co-author of the study and toxicologist at OSU. "Ultimately, the strength of the relationships was determined by the country’s socioeconomic status."

While the link between smoking and lung cancer is well-established, OSU researchers did not find a correlation between cigarette smoking rates and lung cancer death rates in countries with high levels of income. Researchers attribute this conclusion to previous studies showing high-income smokers tend to light up less often.

OSU's study also suggests that reducing smoking rates could significantly lessen lung cancer deaths in countries with a lower socioeconomic status, including North Korea, Nepal, Mongolia, Cambodia, Bangladesh and many others. Researchers found that lung cancer mortality rates in these countries negatively correlated with price – meaning cheaper cigarettes are often associated with higher levels of deaths from lung cancer.

Detectable lung cancer can take 20 years to develop, and the poorest countries in the study had an average age of death of 54. OSU researchers suggest heavy smokers in these countries can sometimes die before tumors attributable to lung cancer become apparent.

"If the life expectancies were the same in all of the countries we reviewed, it's possible we would see a consistent relationship between PAH emissions and lung cancer," said Simonich, an OSU professor of environmental and molecular toxicology.

The study, "Association of Carcinogenic Polycyclic Aromatic Hydrocarbon Emissions and Smoking with Lung Cancer Mortality Rates on a Global Scale," was recently published in the journal Environmental Science and Toxicology.

The Pacific Northwest National Laboratories in Richland, Wash. assisted with calculating the statistical associations between data used in the study. The National Institutes of Environmental Health Sciences funded the research through OSU’s Superfund Research Program.

Cancer is the second-leading cause of death worldwide. Lung cancer accounts for 12 percent of all cancer diagnoses and is the leading cancer killer of men and second among women, according to the American Cancer Society.

Note to Editors: To request a copy of the study, please email Daniel Robison at daniel.robison@oregonstate.edu.

Source: 

Staci Simonich, 541-737-9194

Outreach and Engagement

About OSU Outreach and Engagement: The Division of University Outreach and Engagement connects Oregon State University, the state’s only land-grant university, to the rest of the world by making its educational programs accessible wherever and whenever people need to learn. The division encompasses OSU Extended Campus, OSU Extension Service and OSU Professional and Continuing Education.

“Recycling 101”to help Oregonians learn basics of recycling, save money

CORVALLIS, Ore. - Oregonians who want to positively impact their community’s environment can now enroll in Recycling 101, an innovative, noncredit, online recycling education course.

Oregon State University will offer Recycling 101 through its Professional and Noncredit Education program, drawing on research-based best practices, case studies and multimedia to explore the life cycle of recyclables, hazardous waste and compostables. The interactive course is self-paced and allows participants to connect with leaders in community waste reduction efforts.

Participants will learn how to reduce waste in their home and workplace, and the course will also profile small local businesses that have applied recycling best practices and significantly reduced costs and environmental impact.

There is a $75 fee for individuals to take the course, and people in groups of five or more can pay $50 each.

Recycling 101 is modeled after the successful Master Recycler program, found in eight Oregon communities. About 2,500 Oregonians have completed that program and later contributed more than 42,000 hours of volunteer outreach in their communities.

Dozens of private, nonprofit and governmental organizations throughout Oregon contributed financial and curriculum support to develop Recycling 101. Registration is now open, and the course begins in January.

Source: 

Gail Cole, 541-737-9737

Carnegie Foundation bestows coveted ‘Community Engagement’ designation on OSU

CORVALLIS, Ore. – Oregon State University’s deep collaboration with the communities it serves beyond the borders of its campuses has been recognized by the Carnegie Foundation for the Advancement of Teaching with its “Community Engagement” designation – a classification earned this year by only 114 other universities nationwide, the Foundation announced today.

A total of 311 institutions out of more than 3,000 colleges and universities nationwide now hold the Community Engagement classification, a status earned through a voluntary participation process by the campuses that have sought it. OSU is already the only Oregon university and one of only three in the Pacific Northwest to hold the top Carnegie designation for research universities, a classification based on analysis of existing national data sources. The new “elective” designation, only owned elsewhere in Oregon by Portland State University, involves “additional data collection and documentation, with substantial effort invested by participating institutions,” according to the Foundation.

“Your application documented excellent alignment among mission, culture, leadership, resources and practices that support dynamic and noteworthy community engagement, and you were able to respond to the classification framework with both descriptions and examples of exemplary institutionalized practices of community engagement,” wrote Carnegie Foundation President Anthony S. Bryk in a notification letter to OSU.

OSU has long been recognized for exceptional community outreach throughout Oregon via programs such as the Agricultural Experiment Station, the Extension Service and the Forest Research Laboratory, as well as such efforts as OSU Extended Campus (“Ecampus”) and myriad programs that serve K-12 students. For instance, OSU connects with one out of every five school-age children in Oregon each year through its 4H program, which has long since expanded beyond the stereotype of “kids and cows at county fairs.” Now, 4H is just as likely to be providing computer instruction to urban students or a soccer league for children of migrant farm workers.  

“OSU’s land grant mission perhaps comes to life most tangibly in the outreach and engagement work taking place around our university, and this new designation formally recognizes the power and impact of those wonderfully diverse and wide-ranging activities,” said OSU President Ed Ray. “We take very seriously our historic responsibility to provide high quality education to the people of this state. I’m grateful to the Carnegie Foundation for recognizing our commitment in this way.”

Much of the work recognized in the designation takes place through the OSU Division of Outreach and Engagement, led by Vice Provost Scott Reed, who also directs the OSU Extension Service. The division expects to expand OSU’s community engagement efforts further, with ambitious goals in educational access, partnerships, scholarship that both serves and is informed by outreach activities and more.

“The Carnegie designation recognizes the mutually beneficial work we’re involved in and the reciprocity between the university and the communities we serve,” said Reed. “The opportunities to further enhance that work are rich and extensive, and we will build on this new classification with deeper work that sets an even stronger standard for what is possible when universities and communities collaborate.”

Source: 

Scott Reed, 541-737-2713