college of business

Sporting event ads viewed favorably – especially if the game is close

CORVALLIS, Ore. –The average price for a 30-second advertising spot in the 2012 Super Bowl on Feb. 5 is a staggering $3.5 million and a new study suggests that, for advertisers, it may not really matter if the New England Patriots or the New York Giants win.

But for the sake of companies forking out big bucks on the ads, it had better be a close and exciting game.

The study by an Oregon State University researcher, which is being published in the spring issue of the Journal of Advertising, found that viewers consider advertising in a more favorable light after watching a close, exciting sporting event.

“Games with high excitement levels result in a transfer of that emotion to the ads – particularly to ads shown at the end of the game that also have a lot of energy and excitement built in,” said Colleen Bee, an Oregon State marketing expert and author of the study. “We expected the outcome of a game to affect a viewer’s attitude toward the brand and the ad itself, but we found that whether the favored team won or lost had no real impact.

“It was all about the excitement and intensity of the game,” she added.

A perfect example of that came in game six of the 2011 World Series, which according to Bee’s study should have been an advertiser’s dream. The St. Louis Cardinals were one strike from elimination not once, but twice, and rallied to beat the Texas Rangers 10-9 in a heart-stopping come-from-behind win.

“The idea is that excitement from watching the game is then transferred to a greater feeling of excitement for the ads and brands at the end of the game,” Bee said. “We also found that the more stimulating the content of the ad itself, the greater impact the exciting game had on the viewer.”

The study was conducted in a computer laboratory with 112 people who watched a collegiate basketball game. They viewed ads in the context of either a high-suspense game or a low-suspense game, featuring either a win or a loss.

Bee, who is an expert on sports marketing – particularly in the areas of sports and emotions and consumer responses – said the findings have important implications for advertisers.

“The most important influence we found was the level of suspense, both for the game and the advertisement,” she said. “An ad with more zip and high energy paired with a close game resulted in increased favorable responses toward the ad and brand.”

Robert Madrigal, associate professor of business at the University of Oregon, is co-author of the study.

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Colleen Bee, 541-737-6059

OSU alumna and business professional to speak on work/life balance

CORVALLIS, Ore. – Oregon State University alumna and business woman Diane Paddison will offer practical advice for young professionals in a talk on Wednesday, Jan. 18, at the LaSells Stewart Center on campus.

The free, public lecture, “Finding Balance: Practical Wisdom for Young Professionals,” will begin at 7 p.m.

Paddison, ’81, is chief strategy officer at the national commercial real estate firm Cassidy Turley and serves on two other corporate boards, Behringer Harvard REIT Opportunity Fund II and AirAdvice. She also is a trustee for the OSU Foundation Board and the Dean’s Circle of Excellence for the College of Business.

Paddison is the author of “Work, Love, Pray: Practical Wisdom for Young Professional Christian Women,” released in 2011 by Harper Collins. She is also the founder of “4word,” a national nonprofit designed to connect, lead, and support young professional Christian women to fulfill their potential. She and her husband have four children and live in Dallas, Texas, and Portland.

For more information, call 541-713-8044 or go to http://business.oregonstate.edu/

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Jenn Casey, 541-737-0695

Weatherford Awards honor notable entrepreneurs in Portland on Feb. 16

PORTLAND, Ore. – A Hollywood screenwriter, a cookware innovator, a communications trailblazer and a wine entrepreneur are among the recipients of this year’s Weatherford Awards, Oregon State University’s annual celebration of lifelong and pioneering entrepreneurship and innovation.

The event will be held Thursday, Feb. 16, at the Hilton in downtown Portland.

Hosted by OSU’s Austin Entrepreneurship Program, the event starts at 5:30 p.m. with a reception, followed by a dinner and the award presentations. Tickets are $95, available until sold out and can be obtained on the web at http://business.oregonstate.edu/programs/aep or by contacting Mary McKillop, 541-713-8044, e-mail mary.mckillop@bus.oregonstate.edu.

The Weatherford Awards recognize pioneering and lifelong entrepreneurs and innovators. This year, three of the honorees are native Oregonians and two are OSU alums.

The awards are named for OSU's Weatherford Hall where entrepreneurship and business students can explore their innovations and new venture ideas in a unique, living learning residence hall.

The recipients of the 2012 Weatherford Awards are:

  • Jim Bernau, a native Oregonian and founder of Willamette Valley Vineyards, purchased the Estate site in 1983 and cleared away the old pioneer plum orchard hidden in scotch broom and blackberry vines. He planted pinot noir, chardonnay and pinot gris. Willamette Valley Vineyards has become one of the region's leading wineries, earning the title “One of America's Great Pinot Noir Producers” from Wine Enthusiast magazine.
  • Carolyn Chambers, founder of Chamber Communications Corp. and a pioneer in the cable television industry, died in August at the age of 79. Her family will accept the award in her honor. A native Oregonian, Chambers earned a degree in business in 1953 at the University of Oregon, where she was the sole woman in her class. At 25, just four years out of college, she borrowed $100,000 from her father and pooled that with funds from other investors to launch Liberty Communications. In 1983 she founded Chambers Communications Corp., which today operates ABC affiliates KEZI in Eugene-Springfield, KOHD in Bend and KDRV in Medford and Klamath Falls. The company also includes a production arm, Chambers Productions, and Chambers Cable.
  • Stanley Cheng, chairman and CEO of Meyer Corporation and founder/owner of Hestan Vineyards. One of seven children, Cheng was born in 1947 in Hong Kong. He attended OSU where he received his degree in mechanical engineering. In 1981, Cheng founded California-based Meyer Corporation, America’s largest cookware company and the second largest in the world. In the midst of building his cookware enterprise, Cheng, who also received the 2002 Humanitarian of the Year Award from the Housewares Charity Foundation, cultivated his growing passion for wine. In 1996, Cheng and his wife Helen purchased a 127-acre property that they named Hestan Vineyards in Napa Valley.
  • Mike Rich, a Portland screenwriter whose breakthrough came in 1998 when his script, “Finding Forrester,” was awarded a prestigious Nicholl Fellowship in Screenwriting by the Academy of Motion Picture Arts and Sciences. Within weeks, it was picked up by Columbia Pictures and was a holiday season release in 2000, starring Sean Connery and directed by Gus Van Sant. His second screenplay, “The Rookie,” starred Dennis Quaid and Rachel Griffiths and was both a commercial and critical success for Disney in 2002. He also wrote the screenplays for “Radio” (2003), “The Nativity Story” (2006) and the 2010 film, “Secretariat.”
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Jenn Casey, 541-737-0695

2011 Excellence in Family Business Award recipients announced

PORTLAND, Ore. – Bike Newport of Newport, Colas Construction of Portland, IB Roof Systems of Eugene and Wilcox Farms Organic Eggs of Wilsonville and Roy, Wash., will be recognized as winners at the 2011 Excellence in Family Business Awards at a ceremony Nov. 17 at the Governor Hotel in Portland.

The awards are presented by Oregon State University’s Austin Family Business Program.

Six companies and two individuals will receive the 2011 Excellence in Family Business Awards. Eight additional companies will be recognized as finalists at the awards event. More than 170 companies have received this recognition since the awards were first presented in 1988.

Sherri Noxel, director of the Austin Family Business Program, said the event offers an opportunity for families to be recognized for their commitment to family business.

“Each of the awards winners this year exemplifies why the Austin Family Business Program is committed to fostering healthy family businesses,” she said. “Especially in this current economy, it is important for family businesses to remain healthy and the 2011 winners have demonstrated that they can remain viable.”

The awards recognize the achievements of family businesses in innovation, entrepreneurship, and commitment to community involvement.

Bike Newport of Newport won the award in the micro category, which is open to businesses with nine or fewer employees. The company is being recognized for changing business lines to adapt to new opportunities, generating new community revenue and demonstrating its passion for family happiness in family business.

Oregon Coffee & Tea of Corvallis and Hybrid Real Estate of Eugene were the finalists in the micro category.

Portland-based Colas Construction, Inc. is the winner of the small family business category, which honors businesses with 10-24 employees. The business is being recognized for establishing strategic partnerships for long-term success, setting a powerful vision for the family business and for giving the second generation the freedom to choose their future.

The finalists in the small business category were The Joel Palmer House of Dayton and Koeber’s of Beaverton.

Eugene-based IB Roof Systems is the winner in the medium category for businesses with 25-99 employees. IB Roof Systems was honored because of the company’s willingness and capacity to make successful management changes, effectively engage all family members in the business, and develop exemplary family governance policies.

Denton Plastics and Meyer Sign Company of Oregon, both operating in Portland, were the finalists in the medium category.

In the large category (100 or more employees), Wilcox Farms Organic Eggs from Roy, Wash., and Wilsonville was recognized for its commitment to vertical integration to support sustainability, a sophisticated outside board structure and the transition to a values-based company and new generation management.

GloryBee Foods of Eugene and Wilson’s NAPA Auto Parts of Wilsonville were the finalists in the large family business category.

Also honored at the event will be Brad Withrow-Robinson, a forester from the OSU Yamhill County Extension office, and Alyssa Duval, who is from the DuVal Farms family in Silverton and is studying crop and soil science at OSU.

In addition, Starker Forests of Corvallis will be given the Dean’s Award for Family Business Leadership and Sokol Blosser Winery of Dundee will be awarded the Director’s Award for Family Business.

Founded in 1985, the Austin Family Business Program is a university-based family business program providing inspiration, education, outreach, and research to support the success and survival of family businesses.

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Sherri Noxel, 541-737-6019

Sperling’s BestPlaces founder and OSU alumnus to speak on Nov. 1

CORVALLIS, Ore. - Oregon State University alumnus Bert Sperling of Sperling's BestPlaces will speak about the importance of creating your brand in a talk at noon on Tuesday, Nov. 1, on the OSU campus.

The free public talk will take place at the Construction & Engineering Hall of LaSells Stewart Center, 875 S.W. 26th St., Corvallis.

In his talk, “Create Your Own Brand and Control Your Destiny,” Sperling will discuss how his accidental path was once unusual, but is now relevant for anyone seeking success in today’s web-connected culture and challenging economy. Sperling’s insights will help students, industry leaders and anyone interested in entrepreneurship to establish a brand identity and be in control.

Through his one-person company and “BestPlaces lists,” Portland resident Sperling has become an internationally recognized expert and thought leader, inking deals with Yahoo, AOL, MSN and MSNBC, and working with Intel, AARP, McDonalds, American Express and Unilever. He has been profiled in The New York Times, The Wall Street Journal, the Today Show and CNN. Sperling is a 1972 business graduate of OSU.

The talk is sponsored by the Austin Entrepreneurship Program of the OSU College of Business.

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Jenn Casey, 541-737-0695

OSU’s Becker-Blease honored as “Rising Star” from Aspen Institute

CORVALLIS, Ore. – Oregon State University faculty member John Becker-Blease, an expert on gender equality and social justice in the workplace, has been named the 2011 Aspen Institute Faculty Pioneer in the Rising Star category.

Becker-Blease, an assistant professor of finance in the College of Business at OSU, will be honored at an event in New York City on Oct. 21. He is the first professor in Oregon to be honored with this award.

Named “the Oscars of the business school world” by the Financial Times, the Aspen Institute’s Faculty Pioneer Awards celebrate educators who have demonstrated leadership and risk-taking in integrating social and environmental issues into academic research, educational programs and business practice.

“I am fortunate to be a part of OSU’s College of Business, where pioneering research into sustainable business practices and the economic importance of corporate social behavior are so highly valued and thoroughly integrated into our MBA curriculum,” Becker-Blease said.

Nominations are open to all faculty members at any institution worldwide offering a graduate management degree. Becker-Blease was picked out of a field of 84 nominees from around the world.

Becker-Blease’s research has examined gender differences in executive dismissals at large public corporations and the media coverage surrounding these dismissals. He has also co-authored award-winning research into women entrepreneurs’ access to early-stage capital and the role gender diversity plays in investment decisions of venture capital groups.

Becker-Blease has also developed an influential curriculum that infuses social responsibility into a traditional MBA corporate finance course.

“The research is pretty clear that being a good corporate citizen is not just good for stakeholders, but is typically good for the company’s bottom line as well,” Becker-Blease said. “We take this a step further and show students where and how to find these valuable opportunities.”

Becker-Blease holds a Ph.D. in finance from the University of Oregon and degrees in history from the University of New Hampshire and in finance and insurance from the University of Florida.

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Jenn Casey, 541-737-0695

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John Becker-Blease

Founding president of Starbucks to speak at OSU Oct. 5

CORVALLIS, Ore. – Howard Behar, the founding president of Starbucks International, will give a free public lecture on Wednesday, Oct. 5, at Oregon State University, where he will speak about putting people first in a consumer-oriented business.

Part of the College of Business’ Dean’s Distinguished Lecture Series, the event begins at 7 p.m. in the Austin Auditorium of LaSells Stewart Center, 875 S.W. 26th St., Corvallis.

Behar’s talk, “It’s Not about the Coffee: Lessons on Putting People First from a Life at Starbucks,” will address how he helped created the Starbucks brand and culture, which he says stresses the importance of people over profits. He will share his 10 principles that guided his leadership and success.

Behar recently retired from Starbucks after 21 years where he led both the domestic business, as president of North America operations, and was the founding president of Starbucks International. During his tenure, he participated in the growth of the company from only 28 stores to more than 15,000 stores spanning five continents.

Author of a book on leadership titled, “It's Not About the Coffee,” Behar serves on several boards of for-profit and non-profit organizations.

A resident of Mercer Island, Wash., Behar enjoys spending time with his wife Lynn, his children and his five grandchildren.

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Jenn Casey, 541-737-0695

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Howard Behar
Howard Behar

OSU business professors’ paper honored by CASE

CORVALLIS, Ore. – A journal article by Oregon State University researchers Jim McAlexander and Hal Koenig on brand communities in higher education has been selected for the Alice L. Beeman Award for Outstanding Published Scholarship by the Council for Advancement and Support of Education (CASE).

The award was for their 2010 paper published in the Journal of Marketing for Higher Education.

In the paper, more than 2,000 alumni of colleges and universities from all 50 states and the District of Columbia were surveyed by OSU’s Close to the Customer Project, which is directed by McAlexander and Koenig. The Close to the Customer Project provides professional market research and consulting services delivered by faculty and student teams.

In this paper, the researchers found that alumni of smaller schools have more positive feelings about their education than those at large schools. These small-school alumni also tend to maintain closer connections with their faculty, advisers, and institutional leadership than the graduates of larger schools.  However, they found no evidence that alumni had stronger or weaker connections to the school’s brand based on institution size, nor did alumni from smaller schools report having more satisfying interactions with their alumni peers.

“We are pleased and honored that our research efforts to help advancement professionals build better and stronger relationships with alumni are gaining respect and are having positive impacts,” said McAlexander, a professor of marketing at OSU.

“As academics we understand the tremendous importance and value of maintaining supportive and vital relationships with our alumni,” he added. “As our research demonstrates, the university and its alumni are both well served when we can foster mutually valued and supportive relationships with our alumni.”

For more information on the Building Community Initiative, go to: http://blogs.oregonstate.edu/c2cbci/

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Jim McAlexander, 541-737-3182

Stereotypes can affect how women “angels” invest, according to new study

CORVALLIS, Ore. – Stereotypes about gender affect investment decision-making, even among successful women, researchers concluded in a new study on how gender affects investing strategies.

Examining angel funds, or groups of wealthy investors who pool resources to make investments into a diverse array of start-up businesses, researchers found that the proportion of women angel investors in a group is related to the number of investments made by the group. When women comprised more than 10 percent of the investment group, their presence became associated with increased investments.

John Becker-Blease, of Oregon State University, and Jeff Sohl, of the University of New Hampshire , co-authored the study, which is out in the July issue of the journal Entrepreneurship, Theory and Practice.

“It is well-documented that women are, on average, more cautious investors than men and so we expected to find that the higher the proportion of women in the angel groups, the less likely the angel group was to make an investment,” said Becker-Blease, an assistant professor of finance in OSU’s College of Business.

However, the study results surprised them.

“Contrary to our expectations, we found that only when women were in a very small minority was their presence associated with a decrease in investments,” Becker-Blease said.

The researchers said this phenomenon could be related to something psychologists call “stereotype threat.” According to this theory, when a stereotype exists about a person, that person will behave in a manner consistent with that stereotype when they are in a situation that highlights, or accentuates, this aspect of their status, whether that is gender, race or ethnicity.

Becker-Blease cited a past study that showed Asian female students performed relatively well on a math exam when their ethnic status was highlighted, and relatively poorly when their gender status was highlighted. Becker-Blease and Sohl believe something similar might be happening in angel groups.

“When there is only a handful of women participating in these groups, their status as women, who are less aggressive investors, induces greater reluctance to invest,” Becker-Blease said, “but as the proportion of women increases, women investors are made less aware of their status, and invest with greater confidence.”

According to Becker-Blease, these results are provocative and speak to the potential benefits of having more women investors participate in these important sources of funding for new businesses.

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John Becker-Blease, 541-737-6061

OSU’s College of Business hires executive director for industry relations

PORTLAND, Ore. – Pam Knowles, an Oregon State University alumna and Portland business leader with more than 25 years of professional experience, has been named the executive director for industry relations for the College of Business at Oregon State University.

Based out of both Portland and Corvallis, Knowles is responsible for establishing and sustaining relationships with potential employers and corporate partners to strengthen opportunities for students and alumni and also building effective partnerships to support the college’s research and programs.

“Pam understands where business and education intersect and the value of the partnerships between the college and industry, business, and government,” said Ilene Kleinsorge, dean of OSU’s College of Business. “With the investment in this position, the connections and experience that Pam brings, and the existing relationships we have, the College of Business is positioned to have a greater impact in Oregon businesses, communities, and the economy.”

Knowles was most recently the managing director for the Oregon Zoo Foundation. Previously, Knowles was a partner in the law firm Davis Wright Tremaine where she focused on employment issues for business. She was the chief operating officer and general counsel for the Portland Business Alliance for more than five years. Knowles also has served as the development and marketing director at Portland Center Stage and as the executive director for the Judicial Fitness Commission.

“I am looking forward to strengthening current relationships and building new ones to match opportunities in business and industry with our students, alumni and the college programs,” Knowles said. “These relationships are valuable and important to all of the stakeholders involved.”

In 2009, Knowles was elected to the Portland Public Schools Board of Directors, a group she now co-chairs. Other volunteer activities have included the board of directors of the Portland Business Alliance Charitable Institute, Nike School Innovation Fund, Oregon State Alumni Association, and the State of Oregon Commission on Childcare.

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Jenn Casey, 541-737-0695

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Pam Knowles
Pam Knowles