OREGON STATE UNIVERSITY

Microsoft executive featured at OSU marketing seminar

08/10/1998

CORVALLIS - Marty Taucher, the network communications manager for Microsoft's interactive media group, will be the featured speaker at a marketing symposium luncheon on Thursday, Aug. 20, at Oregon State University.

The symposium will focus on marketing strategies and how organizations successfully integrate their messages into an overall strategy for a variety of audiences. A 1978 OSU graduate, Taucher will discuss Microsoft's marketing and public image goals and strategies, and discuss the role of "new media" in today's marketing.

The symposium, which is free and open to the public, will run from noon to 2:30 p.m. in OSU's Memorial Union Room 109. Taucher will speak at 12:30 p.m.

Audience members may bring brown bag lunches, or order in advance a luncheon from MU catering for $6.95. The lunch must be ordered by 5 p.m. on Aug. 17, by calling Kami Smith at 737-6379.

Following the luncheon, the audience will break into groups to discuss OSU's marketing efforts, messages, and target audiences.

"The symposium is oriented toward a campus audience, including student groups, but should be of interest to the community as well," said Jill Schuster, director of University Marketing at OSU.

This is the second in a series of symposia on marketing issues. More are planned for the 1998-99 year, Schuster said.

The event is sponsored by OSU's University Marketing and Student Media.