Integrated Marketing Communications Structures

Executive Marketing Cabinet

Charge

Discuss and determine, based on institutional strategy, the marketing objectives, goals and strategy at the institutional level. The cabinet will revisit the IMC strategy to ensure implementation is occurring and that any breakdown in communication can be proactively addressed. This Cabinet will facilitate coordination of the plan with all the external relations units of the University including the OSU Alumni Association, the OSU Foundation, Government Relations, Enrollment Management and Athletics.

Called to order by

OSU President

Meeting Timing

As needed, at least twice a year – fall and spring

Members

  • President
  • Provost
  • Vice President, University Relations and Marketing
  • Vice Provost, Student Affairs
  • Director of Government Relations
  • Director of Athletics
  • Executive Director of the OSU Alumni Association
  • President of the OSU Foundation
  • President, Faculty Senate

 

Deans' IMC Council

Charge

This representative committee of the University’s academic deans would meet quarterly to review and understand the IMC strategy and priorities as outlined by the Executive Marketing Cabinet. Representatives will solicit questions, opinions and share updates with all deans in regard to IMC activities and will serve as the academic administration voice in the process. This council ensures that the institutional strategic direction is understood and implemented through the colleges.

Called to order by

Vice President, University Relations and Marketing

Meeting Timing

Quarterly – once each fall, winter, spring and summer terms

Members

Six representatives from the academic deans ensuring representation from each of the three focal areas of the OSU Strategic Plan

Members for the First Phase of the IMC:

  • Sherm Bloomer
  • Cyril Clarke
  • Tammy Bray
  • Ilene Kleinsorge
  • Bill Boggess
  • Larry Rodgers

Meeting Notes

 

IMC Implementation Team

Charge

The committee participates in regular update meetings to understand and strategize about marketing goals and objectives from the University. This committee will discuss how to best align goals and marketing plans for their respective and representative units with the IMC. The committee will be called upon for consultation on University-wide initiatives such as conceptual development for brand advertising or University-wide fund-raising campaigns.

The members will discuss how best to translate the IMC in unit communications and ensure that marketing efforts are appropriately coordinated and reinforce each other. Individuals on this committee will also serve as essential IMC “champions” for their units and representative units.

Called to order by

Director of Marketing Melody Oldfield

Meeting Timing

Monthly

Members

  • Matt Arend, Athletics
  • Molly Brown, Foundation
  • Eric Hansen, Housing and Dining
  • Dave King, EESC
  • Jock Mills, Government Relations
  • Todd Simmons, News and Communications
  • Thuy Tran, Business
  • Blake Vawter, Admissions
  • Julie Schwartz, OSU Alumni Association
  • Keven Malkowitz, Consulting Faculty

Meeting Notes

 

IMC Network (formerly known as the Communicators and Extended Staff)

Charge

This group of University-wide unit level communicators from all areas of the institution, will meet monthly for networking, idea generation, knowledge sharing, professional development opportunities and training on topics of interest. Through this network, University Relations and Marketing will update marketers on any university-wide initiatives in the planning phases. This group can triage requests for market research and encourage shared investments across units on projects of interest.

The IMC Network is built on Ning, a social networking site similar to Facebook, but with added privacy. It is our hope that you will take over the reigns of the IMC Network and shape it into a tool that will help you work more effectively and with closer alignment to the IMC process. You will also be able to tap into the wealth of communications talent that exists across our university.

Called to order by

Director of Marketing Melody Oldfield

Meeting Timing

Monthly

Members

All faculty and staff with communications and marketing responsibilities both in University Relations and Marketing and throughout the entire university.

 

Student Powered by Orange Council

Charge

Students participating on this council will audit ways that OSU students are currently expressing the Powered by Orange/ Difference Students campaign. Students will general ideas for expressing the OSU brand in clubs and activities. Students will help University Relations and Marketing understand how to authenticate the brand and reach students with key messages and ideas. The Council will serve as a feedback mechanism for both strategy and implementation.

Called to order by

Vice President, University Relations and Marketing and Director, Marketing Melody Oldfield

Meeting Timing

Two times/year

Members

To be announced