The IMC Network, a University-wide group of unit level communicators from all areas of the institution, will meet monthly for networking, idea generation, knowledge sharing, professional development opportunities and training on topics of interest. Through this network, University Relations and Marketing will update marketers on university-wide initiatives and use our time to discuss translations to unit communications strategies. This group will triage requests for market research and encourage shared investments across units on projects of interest. Melody Oldfield, director of University Marketing, will call this group together each month. You can use the OSU IMC Network site to post thoughts, concerns and challenges regarding the IMC implementation. New members can join at any time.
E-Mail Marketing: The right message to the right person at the right time Tuesday, May 25, 10:00 a.m. to 11:30 a.m., MU Journey Room
Guest presenter: Scott Gilpin, Web Solutions Team Lead, OSU Foundation
Reaching your customers with electronic messages is a must in today’s digital age. The OSU Foundation is committed to delivering the right message to the right person at the right time. However, finding that perfect intersection is as much art as science. Learn about OSUF’s e-marketing efforts to deliver the messages of the Campaign for OSU.