In March 2009, Lipman Hearne delivered a new Integrated Marketing Communications Plan and Strategy to Oregon State University. Implementation of the plan began immediately. Information on the IMC and its progress and developments can be found here. Comments, questions and ideas can be sent to Luanne Lawrence or through the new Ning networking site (coming soon).
The University is introducing the new IMC through its Powered by Orange (PBO) Campaign. A new PBO site will be added in the next several months, but you can get involved in the campaign by visiting poweredbyorange.com and by joining the social media sites listed below.
The IMC is being developed through the Division of University Advancement and is dedicated to honoring the people who work, teach, study and make OSU an amazing university in Oregon, the nation and the world.
Key IMC Activities and Information
The New IMC Structures
The IMC has created new ways for the campus to communicate about marketing activities and initiatives. These new groups include representation from the OSU faculty, staff and students.
Schedule of Events
Through the newly established IMC Network, monthly training sessions and professional development activities will be scheduled on the first Thursday of every month. Visit this site to keep up-to-date on sessions designed to unite the campus in its marketing efforts.
IMC Social Media Networking Site
Through the Department of Web Communications, a new Ning site has been established for individuals with marketing responsibilities all over campus. We will use this site to communicate key IMC activities and knowledge and use this as a forum for questions and concerns about implementation.
Proof Points
Oregon State University’s impact on Oregon, the greater nation and the world can be measured in many ways.
