OREGON STATE UNIVERSITY

Setting goals for your event

When hosting an event, developing a plan will allow you to move forward in an organized fashion and create an environment for success.

 

There are six steps to developing Event Plan:

1. Organization and Community Assessment
2. Goal Setting
3. Planning
4. Implementation
5. Post Event Assessment
6. Administrative Decision Making

Step 2: Goal Setting

Target Population- Identify who the program is intended for and take steps accordingly to be appropriately inclusive or restrictive in planning.

What types of marketing will grab the attention of your target audience?

What marketing strategies will get them through the door?

Desired Outcomes/Objectives- Be clear about what you expect to accomplish and what you plan to achieve. Indicate for whom and under what conditions the outcomes should occur. Since broad-based goals are difficult to evaluate, set specific, measurable objectives.

Is there an educational component of your activity?

Is community building intended?

Is this a recruitment activity for your organization?

How will you measure if your goals were achieved?

Brainstorm ideas with your organization- at this stage all ideas are good ideas. Start by asking these questions:

What types of activities will allow you to meet your goals?

What scope of activity can your existing resources support?

What is your organization committed to moving forward?

Explore the idea of partnerships - Our campus is big, but many groups have the same goals. Partnering with others can share the work load or get more mileage out of the work that you do.

Is there a donor component to your event? Check with your development director or the OSU Foundation to see if there are current or prospective donors who may be interested in the activity that you are planning.

Would Alumni attend your event? Check in with the Alumni Association to see if your event is a candidate for their event calendar. They also have the ability to e-mail Alumni within the area to promote your activity. To explore these options, and others such as co-sponsoring or on site event support from the Alumni Association, please contact Julie Schwartz.

Think of others who might be interested in your activity and talk to them about it. They may have some great ideas, and you might end up with some new connections that will be helpful to you on other projects as a bonus!