Brand Identity Guidelines
For Beaver Believers of all walks, Oregon State University is an amazing place. This is where the most pressing problems of our state, nation and world are addressed in a collaborative, outward-facing environment. But how we talk about and present our great university can be varied and at times, confusing.
Through the Division of University Advancement, we have developed this guide to the Oregon State brand. Through the Brand Identity Guidelines, you will see how we talk about our Strategic Plan and its priorities in a manner consistent with our Integrated Marketing Communications Plan. Verbal and visual strategies, along with tools you can use like design templates, are all found on this site. I also encourage you to regularly visit our proof points to see ways we can talk in unison about Oregon State.
Please use these Brand Identity Guidelines for all of your communications needs. And if there is something you need, but is not here, contact University Marketing for guidance.
Beavers, let’s present Oregon State University in a manner fitting our national reputation and show our professionalism and pride in all that we do.
Best wishes,
Luanne M. Lawrence
Vice President, University Advancement