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	<title>Terra Magazine &#187; English</title>
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	<description>A world of research at Oregon State University</description>
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	<itunes:summary>A world of research at Oregon State University</itunes:summary>
	<itunes:author>Terra Magazine</itunes:author>
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	<itunes:subtitle>A world of research at Oregon State University</itunes:subtitle>
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		<title>Terra Magazine &#187; English</title>
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		<title>Of Texts and Textiles</title>
		<link>http://oregonstate.edu/terra/2013/05/of-texts-and-textiles/</link>
		<comments>http://oregonstate.edu/terra/2013/05/of-texts-and-textiles/#comments</comments>
		<pubDate>Mon, 20 May 2013 23:49:07 +0000</pubDate>
		<dc:creator>Lee Sherman</dc:creator>
				<category><![CDATA[Healthy People]]></category>
		<category><![CDATA[Inquiry]]></category>
		<category><![CDATA[Spring 2013]]></category>
		<category><![CDATA[English]]></category>
		<category><![CDATA[Liberal Arts]]></category>
		<category><![CDATA[tapestries]]></category>

		<guid isPermaLink="false">http://oregonstate.edu/terra/?p=12938</guid>
		<description><![CDATA[For the rich and the royal, arras hangings were status symbols. They depicted ancient stories of valor and virtue.]]></description>
				<content:encoded><![CDATA[<p>&nbsp;</p>
<div id="attachment_13084" class="wp-caption alignleft" style="width: 610px"><a href="http://oregonstate.edu/terra/wp-content/uploads/2013/05/Terra-Tapestry-crop1-copy.jpg"><img class="size-full wp-image-13084" alt="Hunting in the Middle Ages was an integral part of court etiquette, as depicted in details of a wool tapestry called “Boar and Bear Hunt.” (©Victoria &amp; Albert Museum, London) " src="http://oregonstate.edu/terra/wp-content/uploads/2013/05/Terra-Tapestry-crop1-copy.jpg" width="600" height="261" /></a><p class="wp-caption-text">Hunting in the Middle Ages was an integral part of court etiquette, as depicted in details of a wool tapestry called “Boar and Bear Hunt.” (©Victoria &amp; Albert Museum, London)</p></div>
<p>Why would binoculars be an essential tool for a scholar of Renaissance literature during a study tour of Europe? What does crawling around on a castle floor have to do with researching the writings of Shakespeare and Spenser? Why would a professor of 15th- and 16th-century poetry and drama desperately need a therapeutic massage after a day of intense investigation? The answer is tapestries.</p>
<p>Massive, intricate, otherworldly weavings called “arras” were commissioned by European royals and nobles to adorn the walls of their palaces and estates. Peopled with life-sized figures depicting scripture, myth and legend as well as hunting, falconry and winemaking, they brought color and life to drab, drafty halls. But adornment was only part of the purpose of these colossal works of art, says Rebecca Olson, who has spent more than a decade studying their role in literature and, by extension, in Renaissance society.  They also reinforced power and inspired loyalty by evoking tradition and royal status.</p>
<blockquote><p>“I use the analogy of Kindles and e-readers and how they retain some of the elements of an actual book.&#8221;<br />
— <strong>Rebecca Olson</strong></p></blockquote>
<p>“These tapestries were everywhere,” says Olson, an assistant professor in the Oregon State University School of Writing, Literature and Film. “Besides the magnificent large-scale hangings, there were smaller, cheaper versions adorning humbler settings. They were as ubiquitous as TV is today. They had practical uses, educational uses, political uses. You can’t really understand Renaissance literature unless you understand how they were used and how people thought about them.”</p>
<p>Crafted of wool and threaded with strands of silk, gold and silver, the most impressive tapestries sometimes unfurled 30 feet long and soared 15 feet high, all the better to awe, educate and even intimidate the viewer. Studying them can be a workout. Olson once slid herself along the cold stones of Hampton Court Palace to view the underside of an arras laid out on a rack for repairs. To examine details at the top, she often resorts to peering upward through a pair of binoculars. After days of scrutinizing every last detail, she can wind up with a serious crick.</p>
<p>“Just to look at them is very physical,” says Olson. “You’re moving because you can’t take them all in at once, so you’re craning your neck, you’re bending down, you’re walking up to look closely, you’re stepping back. My neck often hurts quite a bit.”</p>
<p><strong>Stories from the Past</strong></p>
<p>The first arras hangings she saw with her own eyes were in the banquet hall of England’s Hampton Court Palace. Even as frayed and faded as the massive tapestries were, she found them enchanting, particularly the heroic scenes depicting the labors of Hercules. The 500-year-old weavings felt like silent emissaries from Shakespeare’s era. As she gazed on them — realizing that the Bard’s contemporaries had sat among these very hangings eating, drinking and watching live actors perform — her arms prickled with goose bumps.</p>
<div id="attachment_13086" class="wp-caption alignleft" style="width: 223px"><a href="http://oregonstate.edu/terra/wp-content/uploads/2013/05/Terra-Tapestry-crop3-copy.jpg"><img class="size-medium wp-image-13086" alt="“Boar and Bear Hunt,” detail. (©Victoria &amp; Albert Museum, London) " src="http://oregonstate.edu/terra/wp-content/uploads/2013/05/Terra-Tapestry-crop3-copy-213x300.jpg" width="213" height="300" /></a><p class="wp-caption-text">“Boar and Bear Hunt,” detail. (©Victoria &amp; Albert Museum, London)</p></div>
<p>In the years since, she has discovered a rich — and largely overlooked — literary and historical presence for the arras, which she documents in her upcoming book, <em>Arras Hanging: The Textile that Determined Modern Literature and Drama</em> (University of Delaware Press, in press). The arras was, for instance, central to one of Shakespeare’s most dramatic scenes: Hamlet’s stabbing of Polonius. In Act III when Lord Polonius plots with Hamlet’s mother and stepfather to hide behind a tapestry to eavesdrop (“Behind the arras I’ll convey myself”), he makes a fatal mistake. Hamlet, hearing the hidden voice, thrusts his sword through the arras (translated as a “curtain” in some editions), killing Polonius.</p>
<p>“The idea of a prince damaging one of these very expensive tapestries really makes us wonder about Hamlet’s sanity in that scene,” Olson says. Modern audiences, she adds, would fail to grasp the import of his action without the historical context. “It’s like when a rock star smashes his expensive guitar. It has real shock value.”</p>
<p>In Book III of Edmund Spenser’s epic poem <em>The Faerie Queen</em>, one of the great classics of Renaissance literature, the writer devotes 18 stanzas to the virgin warrior Britomart’s night in a room draped floor to ceiling with arras tapestries (“For round about, the wals yclothed were With goodly arras of great majesty, Wouen with gold and silke…”). On the tapestries were bawdy scenes of debauchery and sensuality, which Spenser introduced to contrast with Britomart’s chastity.</p>
<p><strong>Inspired to Reverence</strong></p>
<p>For the rich and the royal, arras hangings were status symbols. They depicted ancient stories of valor and virtue. Often designed to inspire viewers to be braver and better, they also were instruments of political propaganda and puffery. King Henry VIII favored images of King David in an attempt to associate himself with the great biblical figure. Queen Elizabeth I lined her outer chambers with woven figures of small size, yet as the visitor proceeded toward her inner chambers, the figures got bigger and bigger. “They were supposed to make you feel smaller and smaller, so by the time you got to the queen you just felt tiny,” says Olson.</p>
<div id="attachment_13085" class="wp-caption alignleft" style="width: 310px"><a href="http://oregonstate.edu/terra/wp-content/uploads/2013/05/Terra-Tapestry-crop2-copy.jpg"><img class="size-medium wp-image-13085" alt="Boar and Bear Hunt.” (©Victoria &amp; Albert Museum, London) " src="http://oregonstate.edu/terra/wp-content/uploads/2013/05/Terra-Tapestry-crop2-copy-300x261.jpg" width="300" height="261" /></a><p class="wp-caption-text">Boar and Bear Hunt.” (©Victoria &amp; Albert Museum, London)</p></div>
<p>Olson’s research has taken her to the Tower of London and to the National Archives of the United Kingdom, where she scoured ancient ledgers and inventories for clues to ownership and transport of arras hangings. She also has found evidence that tapestries were used to teach a young prince about the Battle of Troy, and that queens gave birth in chambers swathed in weavings.</p>
<p>As important as the woven images is the literary symbolism embedded in the act of weaving. Olson points out that the words “text” and “textile” derive from the same Latin roots texo and texere — “weaving” or “to weave.” Even though the loom has largely disappeared from daily life, the metaphor (to weave a story, spin a tale, follow a narrative thread) has survived all these centuries, cropping up in our most advanced communications lingo (the Web, the Net, an email thread).</p>
<p>Just as many moderns cling nostalgically to bound books of paper and ink, Olson notes, medieval Europeans would have felt attached to stories told upon the tactile surface of a weaving, even as the printing press was beginning to push the technology.</p>
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		<title>New Courses Explore Ocean Cultures</title>
		<link>http://oregonstate.edu/terra/2011/02/new-courses-explore-ocean-cultures/</link>
		<comments>http://oregonstate.edu/terra/2011/02/new-courses-explore-ocean-cultures/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 18:37:49 +0000</pubDate>
		<dc:creator>Lee Sherman</dc:creator>
				<category><![CDATA[Departments]]></category>
		<category><![CDATA[Healthy Planet]]></category>
		<category><![CDATA[New Terrain]]></category>
		<category><![CDATA[Winter 2011]]></category>
		<category><![CDATA[Anthropology]]></category>
		<category><![CDATA[English]]></category>
		<category><![CDATA[Liberal Arts]]></category>
		<category><![CDATA[Marine Science & the Coast]]></category>
		<category><![CDATA[Spring Creek]]></category>

		<guid isPermaLink="false">http://oregonstate.edu/terra/?p=6767</guid>
		<description><![CDATA[Centuries before modern science, humans traveled, exploited, contemplated and celebrated the seas as explorers, fishermen, whalers, merchants, poets, storytellers, musicians and philosophers. Two new courses sponsored by OSU’s Spring Creek Program and Environmental Leadership Institute will delve into this ancient human-ocean relationship. Inspired by the university’s upcoming symposium, Song for the Blue Ocean: Science, Art [...]]]></description>
				<content:encoded><![CDATA[<p>Centuries before modern science, humans traveled, exploited, contemplated and celebrated the seas as explorers, fishermen, whalers, merchants, poets, storytellers, musicians and philosophers. Two new courses sponsored by OSU’s Spring Creek Program and Environmental Leadership Institute will delve into this ancient human-ocean relationship.</p>
<p>Inspired by the university’s upcoming symposium, Song for the Blue Ocean: Science, Art and Ethics (February 18 – 19), “Literature of the Ocean” will “pursue the subject across time as well as through the three-dimensional space of the sea,” says English Assistant Professor Peter Betjemann. Literary readings focus on oceanic zones (littoral, neritic, oceanic) as well as levels within the water column (surface, photic, aphotic) and places where human communities meet the sea (wharves, docks, beaches). The course, ENG 499/582, is being taught winter term.</p>
<p>A joint colloquium in anthropology and zoology will explore the relative strengths, weaknesses and assumptions of the worldviews underlying traditional ecological knowledge (TEK) and Western scientific knowledge (WSK). “Ocean Wisdom: Integrating Traditional and Western Ecological Knowledge of the Pacific,” will focus on the Pacific Ocean and its bordering lands. “Students will compare and contrast the different epistemologies on which TEK and WSK are based via case studies throughout the Pacific region,” says marine ecologist Mark Hixon, who will team teach the class with anthropologist Deanna Kingston. ANTH/Z 499H will be offered spring term.</p>
]]></content:encoded>
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		<title>Football as Product</title>
		<link>http://oregonstate.edu/terra/2008/01/football-as-product/</link>
		<comments>http://oregonstate.edu/terra/2008/01/football-as-product/#comments</comments>
		<pubDate>Wed, 23 Jan 2008 22:50:43 +0000</pubDate>
		<dc:creator>Nick Houtman</dc:creator>
				<category><![CDATA[Inquiry]]></category>
		<category><![CDATA[Winter 2008]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[English]]></category>
		<category><![CDATA[Oriard]]></category>

		<guid isPermaLink="false">http://oregonstate.edu/dept/terra/?p=4312</guid>
		<description><![CDATA[(From 1970 to 1973, Michael Oriard played professional football with the Kansas City Chiefs. After completing his doctorate in American literature at Stanford, he joined the OSU English department in 1976.) To a short list of milestones marking the creation of the new NFL &#8212; May 7, 1982, when Al Davis won the right to [...]]]></description>
				<content:encoded><![CDATA[<p><img src="http://oregonstate.edu/dept/terra/wp-content/uploads/2010/09/brand_nfl_large.jpg" alt="" title="brand_nfl_large" width="250" height="380" class="alignright size-full wp-image-4314" />
<p>(From 1970 to 1973, Michael Oriard played professional football with the Kansas City Chiefs. After completing his doctorate in American literature at Stanford, he joined the OSU English department in 1976.)</p>
<p>To a short list of milestones marking the creation of the new NFL &mdash; May 7, 1982, when Al Davis won the right to move his franchise; February 25, 1989, when Jerry Jones bought the Dallas Cowboys; May 6, 1993, when the owners and players finally signed a labor agreement &mdash; should be added July 12, 1994. On that day, the NFL announced that Sara Levinson, former copresident of MTV, had been hired as the new president of NFL Properties. This seemed like news of the you&rsquo;ve-got-to-be- kidding sort. The president of a cable network feeding highly sexualized music videos to teenagers, and a woman as well, would head the NFL division that markets to fans of huge guys who grunt and sweat a lot. The significance of Levinson&rsquo;s hiring was perhaps mostly symbolic. MTV represented the cultural forces against which the NFL had held up as a bulwark since the 1960s. The NFL was also, at all levels, overwhelmingly a men&rsquo;s club. Hiring Levinson to market professional football represented a decision at the highest levels that NFL football was no longer your father&rsquo;s Sunday pastime.</p>
<p>Explanations followed. MTV and Levinson represented two potential audiences that the NFL coveted, young people and women. Her hiring, however, confirmed something more fundamental: that the NFL now openly regarded itself as a &quot;brand&quot; and pro football as a &quot;product&quot; to be marketed&hellip;</p>
<p>By 1993, the year before Levinson arrived, NFLP&rsquo;s gross revenues reached $2.5 billion, a five-fold increase since 1986. A marketing and promotions division sold corporate sponsorships, and a publishing division still produced the game programs sold in stadiums; but retail licensing, to some 350 manufacturers of 2,500 different items by 1991, generated the overwhelming bulk of revenues&hellip;</p>
<p>The NFL&rsquo;s operating assumption, that football sold itself and could be used to sell other products, seemed to change when Levinson came in to promote NFL football itself more aggressively. Whether the hiring of Levinson, within months of a new labor agreement, new television contracts, and league expansion, was itself a tipping point or just a symbol of it, league officials in general and those at NFLP in particular began to talk more openly about NFL football as a &quot;brand&quot; in &quot;the competitive business of sports and entertainment.&quot; The NFL now competed, one spokesman in 1995 explained, not just with the NBA, the National Hockey League and Major League Baseball, but also with &quot;Batman movies, Aladdin and Pocahontas,&quot; the entire world of popular entertainment and leisure options. Owners and players took the same side here. As Gene Upshaw put it, NFL owners no longer competed for revenues against NFLPA [National Football League Players Association], but hand-inhand with the NFLPA against &quot;all the other entertainment choices out there: the movies, music, theater.&quot;</p>
<p>What the hiring of Levinson meant to the National Football League was the subject of a shrewd essay in The New Yorker by John Seabrook in 1997. As [former NFL Commissioner Paul] Tagliabue explained to Seabrook, ESPN and Fox had introduced a new &quot;attitude&quot; in sport broadcasting, one &quot;more youthful&quot; and &quot;iconoclastic.&quot; In addition, polls showed that kids had become more interested in basketball and soccer than in football, and more and more mothers did not want their sons risking injuries in contact sports. The bottom line was that those running the NFL could no longer take football&rsquo;s powerful appeal for granted, and they feared losing an entire generation of lifetime football fans (and that generation once lost might spawn another, then another). Millions still lived and died with their favorite teams each Sunday, but those passionate fans were aging, and there were other millions coming up behind them to be wooed. As Seabrook put it, Tagliabue &quot;needed someone who could make football attractive to a new generation without disgusting the middleaged bratwurst-and-beer types who enjoy going to games with their faces painted in the colors of their teams.&quot; Reporters for Business Week used similar language when they saluted Levinson as &quot;just what the NFL, that 75-year-old temple of testosterone, needs as it tries to score with a generation of channel surfers while holding on to its core Joe Sixpack crowd.&quot;</p>
<div id="development_links">
<ul>
<li><a href="http://oregonstate.edu/cla/english/faculty/oriard">Michael Oriard&rsquo;s Web site </a></li>
<li><a href="http://oregonstate.edu/cla/">College of Liberal Arts</a></li>
<li><a href="http://osufoundation.org/">OSU Foundation</a></li>
</ul>
<p></p>
<p>OSU news release</p>
<ul>
<li><a href="http://oregonstate.edu/dept/ncs/newsarch/2007/Aug07/oriard.html">New Book by Former Player Asks: Could Too Much Success Undermine the $7 Billion NFL? (8-15-07)</a></li>
</ul>
</div>
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