Tag » Business

No Barriers
July 19, 2008

No Barriers

Access to mass transit opens the world to people with disabilities At night when she dreams, Marlene Massey hikes the Cascades on sturdy legs. But when she gets up in the morning, a four-inch curb can stop her cold. That’s because the 50-year-old Corvallis woman is in a wheelchair after losing a big chunk of […]


Sustainable Supply Chains
July 19, 2008

Sustainable Supply Chains

Recycling spurs innovation

Recycling isn’t just for consumers. Manufacturers are finding competitive advantages in what is known as “end-of-life product management,” says OSU business professor Zhaohui Wu. While dealing with old desktop computers and other high-tech cast-offs can be expensive, innovative companies are redesigning their products — and their supply chains — in response to “take-back” laws cropping […]


Wired Fantasies
July 19, 2008

Wired Fantasies

There’s a cyber-equivalent of souping up your car inside and out: “modding.” It’s part of the DIY (“do it yourself”) computer culture. Instead of gutting and customizing your ride, you’re modifying your PC. Modder Richard Surroz sees himself as a kind of PC Picasso, or perhaps a Rodin. “I can’t paint, I can’t sculpt, but […]


Football as Product
January 23, 2008

Football as Product

(From 1970 to 1973, Michael Oriard played professional football with the Kansas City Chiefs. After completing his doctorate in American literature at Stanford, he joined the OSU English department in 1976.) To a short list of milestones marking the creation of the new NFL — May 7, 1982, when Al Davis won the right to […]


January 23, 2008

Innovations to Market

Agriculture Tried Fizzy Fruit yet? Or the spicy hazelnut mix Oregon Dukkah? Scientists and entrepreneurs have developed these and other new products at the Food Innovation Center in Portland. Other OSU-inspired foods include surimi, oyster shooters, microbrew beers, Umatilla Russett potatoes, Shay apples, Cascade pears, and Clearfield, Stephens and SuperSoft wheat. Forestry New soy-based wood […]


Heady Discovery
July 23, 2007

Heady Discovery

Sensory science helps microbrewery

Under the rosy glow of deep-red lights, a panel of tasters swirl, sniff and sip mystery beers from dark-red glasses. On rating sheets, they note hints of lemon, straw, tea, smoke, malt, soy, sulfide, even dirty sweat socks. The palate and the patience to parse these subtleties are qualities revered by craft brewers who, after […]


More Than Machines
July 23, 2007

More Than Machines

TekBots bring students together

Educating tomorrow’s electrical engineers has come to this: Teamwork, creativity and ownership are as important as the principles of theory and design. All get rolled into a box that first-year Oregon State University students receive in their introduction to the field. Inside are circuit and charger boards, wheels, a steel roller ball and assorted electrical […]


February 1, 2007

Know Thy Customer

Companies as diverse as electronics manufacturer Hewlett-Packard and peat producer Sun Gro Horticulture are looking to the College of Business for research-based services to enhance their customers’ satisfaction. When HP wanted to improve user comfort with its digital projectors, and Sun Gro wished to expand its customer base for an innovative horse-bedding material, both turned […]


July 23, 2006

Greening the Bottom Line

In the business world, profit has long been the standard for performance. Red ink on the bottom line raises red flags with investors. However, companies are increasingly judged on their social and environmental behavior as well as economics.


July 23, 2006

Training for a Science-Smart Workforce

Innovative businesses need savvy employees, people who know science and understand commerce, people like Bill Becker and Akihide Takagi.


April 23, 2006

Amber Waves of SuperSoft Wheat

Wheat fields may have inspired Katherine Lee Bates to write a song about America’s beautiful “amber waves of grain,” but not all wheat is created equal.


April 23, 2006

Solutions for Business

The Business Solutions Group in the College of Business has performed those services for Fortune 500 companies, start-ups and public agencies such as the Oregon Department of Transportation.