(From 1970 to 1973, Michael Oriard played professional football with the Kansas City Chiefs. After completing his doctorate in American literature at Stanford, he joined the OSU English department in 1976.) To a short list of milestones marking the creation of the new NFL — May 7, 1982, when Al Davis won the right to [...]
Tag » Business
January 23, 2008
Innovations to Market
Agriculture Tried Fizzy Fruit yet? Or the spicy hazelnut mix Oregon Dukkah? Scientists and entrepreneurs have developed these and other new products at the Food Innovation Center in Portland. Other OSU-inspired foods include surimi, oyster shooters, microbrew beers, Umatilla Russett potatoes, Shay apples, Cascade pears, and Clearfield, Stephens and SuperSoft wheat. Forestry New soy-based wood [...]
July 23, 2007
Heady Discovery
Sensory science helps microbrewery
Under the rosy glow of deep-red lights, a panel of tasters swirl, sniff and sip mystery beers from dark-red glasses. On rating sheets, they note hints of lemon, straw, tea, smoke, malt, soy, sulfide, even dirty sweat socks. The palate and the patience to parse these subtleties are qualities revered by craft brewers who, after [...]
July 23, 2007
More Than Machines
TekBots bring students together
Educating tomorrow’s electrical engineers has come to this: Teamwork, creativity and ownership are as important as the principles of theory and design. All get rolled into a box that first-year Oregon State University students receive in their introduction to the field. Inside are circuit and charger boards, wheels, a steel roller ball and assorted electrical [...]
February 1, 2007
Know Thy Customer
Companies as diverse as electronics manufacturer Hewlett-Packard and peat producer Sun Gro Horticulture are looking to the College of Business for research-based services to enhance their customers’ satisfaction. When HP wanted to improve user comfort with its digital projectors, and Sun Gro wished to expand its customer base for an innovative horse-bedding material, both turned [...]
July 23, 2006
Greening the Bottom Line
In the business world, profit has long been the standard for performance. Red ink on the bottom line raises red flags with investors. However, companies are increasingly judged on their social and environmental behavior as well as economics.
July 23, 2006
Training for a Science-Smart Workforce
Innovative businesses need savvy employees, people who know science and understand commerce, people like Bill Becker and Akihide Takagi.
April 23, 2006
Amber Waves of SuperSoft Wheat
Wheat fields may have inspired Katherine Lee Bates to write a song about America’s beautiful “amber waves of grain,” but not all wheat is created equal.
April 23, 2006
Solutions for Business
The Business Solutions Group in the College of Business has performed those services for Fortune 500 companies, start-ups and public agencies such as the Oregon Department of Transportation.
