This paper provides an overview of Swedish design and design elements, and
their influence. Key elements of Swedish design are discussed, noting an emphasis
on traditionalism, a high standard of craftsmanship, and key concepts including
humanism and social obligations. The impact of Swedish economics and
demographics are also discussed in relation to Swedish design, as is the current
Swedish political design climate.
Influences from America and neighboring Scandinavian states are noted,
discussing cultural and demographic similarities and drawing comparisons between
them. Current design influences within Sweden, including environmental changes
and impacts, and increasing design interest among a younger population is also
In association with Stockholm's 1998 Culture Fest celebration, and Sweden's
current title of "Design and Cultural Capital of Europe", an overview of well noted
Swedish design and designers is presented. This includes, among other things:
Swedish glass and clothing design, furniture design, commercial and product
design, city design, graphic design, and design trends including flyer design and
"club culture". A special emphasis is placed on Volvo, and Bjorn Borg sportswear,
highlighting recent design changes, influences, and future design strategy.
Finally, an analysis of future design direction is presented, with an emphasis on
American influences, economic influences, and an increase in design interest and
design school applicants.