MUTUAL
GAIN NEGOTIATION (INTEGRATIVE/COLLABORATIVE)
Strategic
Objectives
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Overall goal: Negotiate collaboratively to
reach a "mutual gain" agreement
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Establish preconditions for mutual gain negotiation
- such as shared understanding of the situation, the negotiation process,
and the degree of trust.
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Discuss the process - educate about the process.
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Try to ensure that all parties are committed
to the process and to a mutually beneficial solution (concern for
both parties).
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Discuss the implications of not maintaining
a mutual gain, problem-solving approach.
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Consider means to invoke a mutual gain, problem-solving
orientation.
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Adopt a mutual gain, problem solving orientation.
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Maintain a focus on similar interests and
needs.
Procedural
Tactics
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Initial focus on interests, goals, objectives.
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Identification of the problems definitions
of the conflict - search for commonalities in the way the dispute is perceived.
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Creation of criteria for evaluating solutions
- standards designed to determine if an outcome is beneficial to all parties
. . . this may include preference ordering.
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Generating alternative "mutual gain" outcomes
or solutions.
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Evaluating alternative solutions.
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Reaching an agreement.
Communication
Tactics
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Bilateral focus and role reversal (mutual
perspective taking)
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Reporting of preferences/subjective utilities,
target points, resistance points (although integrative bargainers need
not think in these terms).
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Advance notice of power moves.
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Open negotiations.
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Adequate time.
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Overt verbal concern for parties maintaining
face.
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Careful, selective, limited use of distributive,
competitive tactics.