Negotiator
Judgment and Bias
Negotiator Judgment Tasks
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Judgments of the Other Party (personality,
strategy, behavior)
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Judgments of Self (tastes, values, preferences,
aspiration level, strategy)
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Judgments of utilities (available resources,
other’s utilities, self’s utilities)
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Judgments of negotiation process
Biased Negotiators:
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Fixed pie bias: Parties often enter a negotiation
with a fixed-sum, win-lose perception.
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During negotiations, parties often perceive
greater potential for mutual gain.
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Biased negotiators tend to be loss averse
and overemphasize costs relative to gains
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Parties who view negotiations as purely competitive
generally gain less that those who perceive mutual gain potential.
Low-Bias Negotiators:
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Recognize that parties have different priorities.
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Hold a favorable view of the other party and
enjoy the interaction.
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Are concerned with equity and fairness in
negotiation.
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Are likely to plan future strategies (future
vs. past).
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Able to accept some loss.
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Willing to find mutual gain solutions (e.g.,
issue trade-offs) rather than simply compromising.