Introduction to the course

All class participants will be included in a listserv for the class. The address for the listserv is aihm577@mail.orst.edu

During the first week of the course, please write a short e-mail message to introduce yourself to the other class participants. Please include your name, location, affiliation, and anything else you would like to share with the other class participants.

During the first week you should also make sure that you have access to all of the readings for the course. If you are having any difficulties, please let me know.

Section 1. Overview of Fashion Theory
a. Definition of Fashion
b. Theoretical Overview

Section 2. Sociological Theories
a. Imitation-Differentiation Perspective
b. Collective Selection Theory
c. Fashion Leadership in a Multicultural Society

Section 3. Economic Theories and Models

Journals due. Be sure to include a self-evaluation using the evaluation sheet included in the journal explanation.

Topic for theory analysis paper due.

Section 4. Historical Continuity Model

Mid-term exam distributed through e-mail

Section 5. Innovation-Decision Process and Diffusion Model

Mid-term exam due as an e-mail file or an attached text, Wordperfect, or MSWord file.

Section 6. Business and Marketing Theories
a. Mass Market Theory
b. Consumer Fashion Leaders

Section 7. Psychological Perspectives
Section 8. Social Psychological Perspectives
Section 9. Semiotics/Communication perspectives

Section 10. Symbolic Interaction Perspectives

Section 11. Conclusions

Final exam distributed through e-mail .

Journals due as an e-mail file or an attached text, Wordperfect, or MSWord file.

Final exam due as an e-mail file or an attached text, Wordperfect, or MSWord file no later than June 11.

Theory Analysis paper due as an e-mail file or an attached text, Wordperfect, or MSWord file no later than June 11.