OREGON STATE UNIVERSITY

Web Analytics

 

Web analytics is the collection, measurement, analysis, and reporting of web activity on a given webpage / website.

This information is used for a wide variety of reasons including:

  • Business and marketing research
  • Trends and forecasting
  • IT system maintenance and optimization

Central Web Services provides several different methods of monitoring the traffic on your website via both Google Analytics and Urchin Analytics.

Read on to discover more about these different tools and how they can help you gauge the effectiveness of your web communication endeavors.