OREGON STATE UNIVERSITY

Search Engine Optimization

 

Search engine optimization is the practice of strategizing web content so that the visibility of the content is improved in search engine results.

Typically, the higher and more frequently your content appears in search results, the more visitors it will receive from the search engine's users. 

SEO is an internet marketing strategy that takes many different things into consideration.  Not only does it consider how search engines themselves work, but there is also a great emphasis placed on what people search for and the terms they use when conducting their searches.

This section will not go into deep detail regarding SEO, which can be a complex and highly technical discussion.  Instead, we'll focus a little on how search engines work and measures you can take on your own site to help make your content more search engine friendly.