Web analytics is the collection, measurement, analysis, and reporting of web activity on a given webpage / website.
This information is used for a wide variety of reasons including:
Central Web Services provides several different methods of monitoring the traffic on your website via both Google Analytics and Urchin Analytics.
Read on to discover more about these different tools and how they can help you gauge the effectiveness of your web communication endeavors.
Google Analytics is an efficient, user friendly, and free web analytics tool.
Google Analytics requires that an account be set up and managed in Google. After the account is created, a special code is provided to the account user which can then embedded into a website. Central Web Services does not create or manage these accounts for you. However, Interactive Communications here on Campus does manage a centralized group of Google Analytics profiles, if you don't want to create and manage your own. An additional benifit to this solution is the centralized access to your department or campus group's analytics profile. In the event someone managing the account moved to another office on campus or left the university, continuing to have access or make updates to your profile is possible.
If you are currently working on a non-OSU Drupal website, it's your responsibility to add your own Google Analytics code.
If you're using OSU Drupal, though, Google Analytics code has been included within the system. The results of this tracking span all of oregonstate.edu, so a drill-down is required to get the information for your specific site.
The OSU Doug Fir theme, in OSU Drupal, includes a configuration in the theme settings that allows you to put your own Google Analytics code into your site. A similar feature also exists in the OSU Wordpress installation at blogs.oregonstate.edu. This means you won't have to drill down through oregonstate.edu to get your results for your site, but it also means that there will be external account maintenance required.
Read on to find out more about each of the available Google analytics methods.
All OSU Drupal themes contain basic Google Analytics tracking code. This code reports back all the activity on all of the aggregated sites in the oregonstate.edu domain.