School of Writing, Literature, and Film

Writing 414/514 Advertising and Public Relations Writing

Advertising has been called “the mouthpiece of business.”  In this course, you will learn about, practice with and create words for that mouthpiece. Be aware immediately that advertising and public relations are two very different pursuits; basically, advertising is selling and PR is “spinning” news and information for the benefit of an organization.  We’ll work with both, but the emphasis in this class will be on advertising writing.