Oregon State University


What is Marketing? Related Careers
Related Skills Job & Internship Search Links
Career Planning Links Professional Association Links
Miscellaneous Links College of Business Marketing Program

What is Marketing?

According to the College of Business, "The Marketing curriculum provides students with technical marketing skills and leadership training. Opportunities exist for marketing graduates in a wide variety of organizations, including manufacturing firms, service firms, retailers, wholesalers, advertising agencies, the communications media, and government agencies. Career options include sales, advertising, retailing, brand management, logistics management, market research, purchasing management and more.

"The heart of Marketing is matching supply and demand in a complex, advanced economy. Marketing consists of a sequence of activities : identifying customer needs, developing goods and services to satisfy those needs, communicating information about products to potential customers, and distributing the products to customers. In small firms, a few people must carry out all the marketing functions or activities. Large corporations, on the other hand, tend to hire people with specific potential or skills to fill more specialized job requirements."

Related Careers

Account Executive

Employment Agency Counselor

Merchandising Manager

Account Representative

Financial Planner

Nonprofit Organization Manager

Advertising Executive

Franchise Sales Director

Packaging Specialist

Advertising Manager

Franchise Specialist

Product Manager

Art Director



Bank Officer

Government Administrator

Project Manager

Brand Manager

Grant Writer

Promotions Director


Hotel Sales Manager

Property Manager

Circulation Manager

Import/Export Manager

Public Relations Specialist

Commercial Artist

International Marketing Specialist

Retail Manager

Comparison Shopper

Inventory Control Specialist

Sales Agent



Sales Manager

Consumer Affairs Specialist

Market Field Coordinator

Sales Representative


Market Representative


Credit/Loan Administrator

Market Research Analyst


Customer Service Manager

Market Research Interviewer

Specialty Advertising Director

Development Officer

Marketing Communications Consultant

Telecommunications Director

Direct Mail Specialist

Marketing Manager

Telemarketing Representative

Distribution manager

Marketing Planner

Urban/Regional Planner

District Sales Manager

Media Buyer/Analyst

Wholesale Salesperson

Related Skills

Ability to Manage & Direct People/Programs

People Skills

Active listener and learner

Planning Skills

Analysis & Interpretation Skills

Presentation Skills

Communication Skills (Written & Oral)

Reading Comprehension

Critical Thinking

Research Abilities


Strategic Thinking Skills

Negotiation Skills

Teamwork Abilities

Job & Internship Search Links

USAJobs.gov - check out the Students and Recent Grads section and the Federal Jobs by College Major for a listing of job titles related to your major.

Analysts Jobs - strive to create a search experience fast, comprehensive, relevant and as fun as searching for a job can possibly be. Our search engine provides quick access to jobs found on thousands of employer websites, job boards, newspapers, niche sites and anywhere else jobs are found from all around the web.

Accounting Career Network - an elite group of top national accounting recruiters.  Search accounting opportunities, apply online free and upload a confidential resume.

Accounting Jobs - With a free registration you can search accounting jobs, submit your resume, apply for job opportunities and contact local recruiters. View hundreds of accounting jobs across the country.

CPA Directory.com - Largest online database of Certified Public Accountants.

Pro2net - Accounting and finance emphasis.

ECommerce Day - Your #1 Source for Online Business Information.

Banking Jobs -With a free registration you can search banking jobs, submit your resume, apply for job opportunities and contact local recruiters. View hundreds of banking jobs across the country.

StreetID - a comprehensive, financial services-focused matchmaking and news site that efficiently connects hiring managers with candidates based on compatibility. The website’s innovative search criteria is custom designed for the finance industry and cannot be found on any other online recruiting website. Candidates are not lost in the black hole of resume piles or job boards. StreetID allows candidate’s credentials to speak for themselves.

Far West Agribusiness Assocation Internship Portal - designed to connect students with Agribusiness internships in the expanding fields of agronomy, economics, public policy, and business for course credits and/or compensation as determined by Agribusiness retailer and respective colleges and universities.


Accountant Jobs

Bank Job Search


Career Bank

Careers in Finance

Careers in Business

Corporate Jobs

Financial Job Network


Financial Jobs

Financial Job Finder



American Advertising Federation

Casino Careers

Environmental Careers Organization


Internal Revenue Service

Accounting Careers

After College

CPA Directory

eFinancial Careers

Oregon Business Channel

Public Relations Society of America

The Silicon Valley Employment Page

Mobile Marketing JobList

Turner Jobs

Marketing Jobs

Marketing & Sales Jobs Page

Career Planning Links

Occupational Outlook Handbook - the following links also provide a summary of the career, what they do, the work environment, how to become one, the job outlook, similar occupations and contacts for more information.

The Accounting Degree Guide - a database of accounting degree programs on the web -- featuring over 9,000 programs. It also contains interviews with current accounting students as well as informative articles about accounting specialties and careers.

The American Institute of Certified Public Accountants - provides information for a variety of business careers as well as career specific information such as salary info and networking advice.

Careers in Business - a list of business career options and job opportunities.

Careers in Marketing - a list of marketing career options and job opportunities.

Information for Accounting, Finance, and H.R. Students from Pro2Net - accounting and finanance information, plus information for students and field specific news.

Starting Your Business - how to start and own your own business, plus loan and grant information. You can even find a mentor or counselor on this site, and find training courses.

Entrepreneur.Com - popular entrepreneur information and news to keep you up to date with whatever field you decide. Features such as a focused list of trends and answers to FAQs.

What Can I do with a Major in Business? - CareerThoughts.com has a similar page to this one, which includes career options, expected salary, and job outlook information.

Economics Degree

Business and Finance Career Resources

Business Jobs in the Federal Government

MBA Programs Guide

What is Human Resources?

Professional Association Links

International Personnel Management Association - provides information and assistance to HR professionals.

Society for Human Resource Management - provides lots of HR career resources for keeping the profession current. Also provides awards and scholarships to members and job opportunities.

National Association for Business Economics - is an association of professionals who use up to date economic information to make sound decisions. Includes interviews with members discussing how they got their jobs and providing career advice.

Small Business Administration

American Marketing Association

Sales & Marketing Professional Association

Advertising Age

The Ad Council

Miscellaneous Links

The Wall Street Journal - Career Advice

Vault - Career Intelligence

Question not answered?

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