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Visual Identity

Visual Identity

A consistent visual identity supports a strong brand for Oregon State University by creating a unified look in print and electronic communications. People notice visuals before they’ve read a word. That’s why it’s so important for visuals to immediately identify our communications as coming from Oregon State. 

Correct use of the logo, a specific color palette and distinctive fonts all help people recognize Oregon State in our work. Photographs help tell our stories, showing what Oregon State is doing to improve quality of life and better steward the natural world.

We’ve made it easy to produce materials in the Oregon State style by creating a variety of templates for print pieces, websites and PowerPoint presentations. Using the templates ensures your work meets the guidelines and helps support the Oregon State brand.

Who are the visual identity guidelines for?

All academic, research, outreach, student services and administrative units of Oregon State University that are funded through or by the university, and are not legally autonomous, must follow the visual identity guidelines that are described here. Outside agencies that create print or electronic materials for any Oregon State units must also follow the guidelines.

These guidelines apply to all external and internal communications, including advertising, websites, brochures, invitations, direct mail, postcards, fliers, booklets, catalogs, case statements, posters, billboards, banners and other environmental graphics, video, DVD, CD, film, presentations and stationery.