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  • Be useful. Your followers deal with volumes of information on the Web every day, so don't tweet just for the sake of tweeting. Only tweet what you think your audience will appreciate.
  • Keep your goals and personality in mind. What do you want to achieve from your social media presence, and what do you want your followers to get? How would you like people to see you, your department or the university? Make sure your tweets, as well as your profile's design, align with your goals.  
  • Remember your audience. Who is following you? What do they tweet about? What are their interests? Use this knowledge when you are building an online persona for yourself or your department. Be sure to follow people you think suit you or your department. Chances are, if you are tweeting useful information, they will follow you back.
  • Be polite. Reply to people who mention you, your department or the university — especially when people are complimentary. Keep conversations going. Don't be afraid to put a question out to your followers or talk directly to them. Remember, this is social media!  
  • Don't saturate your followers. Try not to send more than five to six tweets a day, unless you are livetweeting an event. In that case, you can alert your followers ahead of time. Some of them might want to unfollow you temporarily during the event.
  • Use hashtags and keywords. Make yourself searchable! Use terms that people who are interested in a particular topic are likely to use. Creating a hashtag for a term makes it more searchable. For instance, if you are looking for a job, you could search #job, #jobs or #hiring to bring tagged results to the top of the list.
  • Retweet useful information. In a Twitter feed, people use terms like "RT" or "retweet" or "via @whoever" to share great information with their followers. It gives credit to the original poster, spreads good information and puts you on the original tweeter's radar.