Our most important contributions to society over nearly a century and a half have always been our graduates. Their achievements in many fields of human endeavor make us proud.
Now, as we set a course for ourselves for the long term — with an Integrated Marketing Communications Plan for Oregon State University that is built upon the refreshed Strategic Plan — I ask you to use these Brand Identity Guidelines as you communicate a consistent message and visual signature with our various publics about our contributions and aspirations for the future.
The Brand Identity Guidelines, which replace previous editions of the Graphic Identity Guidelines, become effective in September 2009 as university policy. Full compliance with the Brand Identity Guidelines is expected.
There is much to be gained by presenting professional, consistent messages and a unified look for Oregon State. I thank you for your work on behalf of the university and for your use of this important tool.
Edward J. Ray