Facbook is undoubtedly the largest platform for social media endeavors, especially on an academic scale. Here are some things to think about when starting and managing your own pages:
- Voice. Designate one person to manage posts. That way, they can provide a consistent voice to followers, a voice they look for.
- Decide what kind of voice. Do you want to be funny? Serious? Informational? Try a mixture of all of them.
- Be personable. People use Facebook to relate to other people. They should read your posts and think, “Hey, whoever is running this account is pretty cool,” which means posts should sound like the came from an actual person, and not a press release.
- Be formal, but not too formal. Posts should be less often (as compared to Twitter), and more planned out. Maybe once a day, and no more than twice. Nobody like a news feed full of updates from the same people/person/organization.
- Interact. Posing questions on Facebook is a fantastic interaction tool. It gets people talking with you, but more importantly, it gets people talking to each other.
- Interact back. Get your voice in the conversation. Show people that “Hey, we actually care about what you’re saying.”
- Visuals. Photos, videos, etc. Although many posts will be planned, others should be informal. Capturing anything that is up-to-date is key. This takes effort and awareness.
- Avoid boredom. Try not to post a lot of the same thing. For instance, successive posts of just links to articles will not only push people away from actually clicking, but it may just cause them to unlike your page. Attempt to mix all different types of media. Maybe one day post a link, and then the next a cool photo and so on.
- Deletion. The internet is, well, the internet, and people can say what they want to who they want from behind the guard of a computer screen. So, be cognizant of what you won’t allow in comments and wall posts. People are allowed to voice their opinions, but are not allowed to be malicious. An example is overused derogatory language. Also, always be aware that a deleted comment can fuel the censorship fire. Always be prepared to provide a reason for why you censored somebody.