OREGON STATE UNIVERSITY

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Co-branding

When Oregon State is partnering with another university or business to sponsor an event or a program, here are some guidelines on how to represent each entity on a printed piece.

When Oregon State is the lead partner always use the logo tag and make it the dominant logo/larger than the partners logos. This is illustrated in example #1. 

When Oregon State is an equal partner, the logo tag and the partner's logo should be equally represented in size and when appropriate, the printed piece can share equal parts of each of the partner's color palette. See example #2. Feel free to contact University Marketing for guidance.

A grouping of logos can also co-exist on the back of a brochure in. See example #3

Example #1: OSU is the lead partner

osu lead in co branding

Example #2: Equal Partnership

equal partnership co branding

Example #3: several logos

numerous logos partnering