Sustained patterns of giving depend on building lasting relationships with your donors. The Building Community Initiative — BCI — can help you form, strengthen and sustain those relationships.
A unique market research project within the Oregon State University College of Business, the BCI can give your university or college specific information about your relationships with alumni, donors and friends. This research offers valuable tools for development officers, foundations, alumni associations and marketing professionals.
Understanding how people form a sense of belonging to and affinity for your institution can help you gauge their willingness to give. Not just a one-time gift, but a pattern of long-term financial support. What’s more, BCI can help you identify new donors — people who are ready to give and just need to be asked.
Much more than a survey of alumni, friends and donors, the BCI is a tangible tool for discovery — and action.
"BCI provides to development professionals a very powerful indicator of alumni interest in maintaining a close relationship with the institution."