Entrepreneurship rules at OSU

December 27th, 2006

Creating and running their own business is the dream of many people. At OSU, our students are doing just that.

Weatherford article-cover of Brainstorm NW magazine

A recent article in USA Today shows the shift of younger Americans away from a corporate existence to one of personal creativity and risk. This motivation isn’t new and neither is it a new characteristic of our students. Bernie Newcombe, co-founder of E-Trade, and the folks behind MyStrands are examples of how OSU historically has been a breeding ground for entrepreneurs.

Through Weatherford Hall and the Austin Entrepreneurship Program, current students are taking advantage of the “incubator of ideas” that exists at Oregon State. For example:

Keith Frost, a consummate griller, was
frustrated with run-of-the-mill barbeque sauces — mere “spiced-up versions of ketchup,� he complained. So began his
quest for the quintessential sauce.The backyard hobby soon became an obsession. Using fresh Oregon produce — sweet onions from Hermiston, garlic from Klamath Falls, plums from the Willamette Valley — the Rogue Valley native was soon serving up platters of ribs glazed with his Sweet Honey & Garlic Sauce, salmon marinated in Plum-Ginger Teriyaki Sauce and T-bones garnished with Not-So-Hot Garlic Pepper Sauce. Once he enrolled in OSU’s Austin Entrepreneurship
Program, Frost gained the business skills to parlay his culinary discoveries into a start-up. The Southern Oregon Sauce & Spice Co. got a big boost when it won seed funds from the Portland OSU Business Roundtable in 2005.“ “We’re in seven stores, our Web traffic is off the charts, and we’re gaining traction. Now we’re looking for an angel investor to help us grow through this next phase.� His goal? To sell 10,000 bottles of sauce in the year 2010.

-From the OSU President’s Report

-bv

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