Office of the Vice President

About the Vice President

Luanne Lawrence joined OSU in 2004 as the vice president of University Advancement. She works with a team of professionals dedicated to using their talent, experience and skills in communications to advance the image of the university. University Advancement is comprised of News and Communication, Research Communications, Publications, Marketing, University Events and Trademark Licensing.

Luanne came to OSU after serving as the executive director of Public Affairs and Marketing at the University of Maine. She spent several years in Baltimore as the executive director of University Relations at the University of Baltimore. She has also led the public relations and marketing activities at Lock Haven University (Pennsylvania) and The Pennsylvania State University at Harrisburg. Luanne holds an M.Ed. from Penn State and a B.S. from Millersville University (Pennsylvania).

In communicating the OSU Strategic Plan, the Advancement division has undertaken several major initiatives. Of foremost importance is the development of the university's core messages and consistent image. The division strives to ensure that various audiences ranging from alumni and friends to legislators to prospective students and their parents to peer institutions understand OSU's strengths, particularly in the five core thematic areas of the strategic plan.

• Major regional and national media relations campaign
• Communications strategies and support for the OSU university campaign
• The introduction of Terra, OSU's new research magazine
• Protocol and guidelines for ensuring Beaver pride in university events
• New business and marketing strategy for university licensing and trademarks

Luanne Lawrence

Vice President for University Advancement
634 Kerr Administration Building
Corvallis, Oregon 97331-2155
541.737.4875 voice
541.737.3033 fax

luanne.lawrence@oregonstate.edu

Alice Tucker, Executive Assistant
541.737.4875 | alice.tucker@oregonstate.edu