Generic vs Brand Promotion
Chair: Walter ArmbrusterWednesday, July 12 Block A, 9:00-10:30
Joachim Scholderer, MAPP, DenmarkGeneric Advertising for Fish: Results From a Research-Based Campaign
Walter Armbruster, The Farm Foundation, Chicago
Generic Advertising for the Seafood Industry
Henry W. Kinnucan, Dept. of Agricultural Economics & Rural Sociology, Auburn University, Alabama, USA
Generic Versus 'Brand' Promotion: A Model with Application to International Trade
Øystein Myrland, Dept. of Economics and Management, The Norwegian College of Fishery Science, University of Tromsø, Norway
Effects of Generic Advertising on Consumers' Attitudes, Revealed Preferences and at-home Consumption of Salmon in Germany
Wednesday, July 12 Block B, 11:00-12:30
Continued from Block ASpeakers:
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
