Industry Perspective on the Effect of Fisheries Management on Seafood Markets: The B.C. Geoduck Example


Industry Perspective on the Effect of Fisheries Management on Seafood Markets: The B.C. Geoduck Example By Michelle James ABSTRACT This paper will provide an industry perspective on some of the challenges involved in marketing B.C. seafood at its highest potential value, and the effect various fisheries management alternatives can have on the market and industry marketing efforts. The changing market dimensions for the geoduck fishery in British Columbia as fisheries management practices have changed will be highlighted. KEYWORDS: fisheries management, individual quotas, property rights, geoduck, marketing, seafood, consumer awareness, live product marketing, generic marketing, sustainable fisheries marketing Seafood Markets and Fishery Management: Conceptual and Empirical Issues View Full Paper (PDF file)

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