Future threats and opportunities in Finnish fisheries - A study to build up a regular follow-up data collection
By Asmo Honkanen and Anssi Ahvonen
ABSTRACT
The transition from a producer-oriented to a consumer-oriented society has created numerous new demands for food products. New food trends, such as lightness, safety and healthiness, as well as the ecological aspects of products concern fish, too. The outlook of the entire production chain needs to be clarified to enable producers to react to new consumer demands. The general idea in this study was to analyse consumers' and producers' opinions regarding fish products and the production environment simultaneously. Items measured were future threats and opportunities in the fisheries sector and fish consumption habits.
A pilot survey was conducted in 1999. Data were collected with computer-based phone interviews. The sample comprised 425 consumers in southern Finland and 53 enterprises in the fisheries industry. Regular collection of follow-up data is going to start at February 2000, when the sample size will be expanded to include 2000 consumers and 350 enterprises countrywide. Sentiment indicators and other results can be expressed according to the socio-economic background of consumers. The results on enterprises can be divided into fishing, aquaculture, processing, wholesale and retail trade.
KEYWORDS: survey, consumption, fishery industry, fish markets
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