Purpose:. This study, grounded in Motivation Systems Theory, explored factors contributing to successful volunteer long-term care ombudsmen experience. Design and Methods: Descriptive statistics and correlation analysis were used to analyze the contribution of the psychological attitudes, affects, and demographic factors of 106, largely older, volunteer ombudsmen regarding their morale and performance. Multiple regression analysis predicted successful patterns of work-role participation.  Results:  Results support the theory that personal work related motives that align with organizational goals lead to higher morale, program loyalty, and improved performance. Specifically, the offering motive (altruism), organizational commitment (loyalty), and satisfaction were found to be important in predicting “tune devoted to the ombudsman role.” The “offering” (altruistic) drive was the most highly valued goal for ombudsmen, but was harder to satisfy than other goals. Younger volunteers were more interested in agentic motives (self-improvement), and evinced higher attrition rates than older volunteers. Implications: This model underlines the need for volunteer leaders to continuously promote the ombudsman program’s altruistic values through all aspects of training, policy implementation, and ongoing internal communication in order to increase volunteer loyalty, morale, and work role dedication.